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Exchange 4 Media Information

Anurag Batra

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URL: http://www.exchange4media.com

Exchange4media.com was set up in May, 2000 and is widely accepted as the portal that presents breaking news and fresh perspectives in the broadcasting, media, advertising and marketing domain. In the last four and a half years, exchange4media.com has grown exponentially to become one of the most credible and the largest source of media, advertising and marketing information in the country.

Exchange 4 Media Press Release -

Exchange4media.com

18 SEP	International: P&G Rewrites Its Definition Of 'Ad Spend'
	P&G's figures in the past 11 years show a very high statistical correlation (0.78) between ad spending ratios and organic sales growth under the old advertising definition, and an even higher one (0.87) under the new definition. Procter & Gamble has redefined advertising -- at least in its financial reports. In an unusual move, P&G is restating 11 years of ad-spending ...

21
AUG

Top Level Changes At Big Fm South; Sabita Kath Brought In As Regional Director

Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big FM Chennai – have put in their papers. Replacing Sharath is Sabita Kath, who has been appointed as Regional Director, Big FM, South.

Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big F ...

25
JUL

Intro The Art Of The Deal

Consider the role of a media planner: He has to essentially plan, strategise, and analyse viewership/readership research. In reality, he spends more time meeting media sellers (publications and TV channels). This is where online facilitators make their presence felt.

Arvind Puri of a well-known wildlife television channel is burning the midnight oil to drive home the point that programming changes within his compan ...