Etios Motor Racing Reaches Out to Motorsport Enthusiasts in Chandigarh
Toyota Kirloskar Motor Pvt. Ltd. (TKM) today unveiled the concept cars of its upcoming Etios Motor Racing (EMR) Trophy along with exciting motorsport activities in its dealerships in Chandigarh and Mohali.
- (1888PressRelease) January 28, 2012 - Etios Motor Racing (EMR) was introduced at the Auto Expo 2012 in Delhi
• The Etios Series motor sports concept cars were unveiled at Auto Expo 2012
• The EMR dealership activities will be taken to 15 cities and 25 dealerships across the country
• 2012 to see a whole lot of motorsport activities by TKM to popularize EMR
• Toyota Racing Development to support the activities
• Online applications are open
• EMR Trophy series of races to start in the second half of 2013
Toyota Kirloskar Motor Pvt. Ltd. (TKM) today unveiled the concept cars of its upcoming Etios Motor Racing (EMR) Trophy along with exciting motorsport activities in its dealerships in Chandigarh and Mohali. This new venture is in line with its global philosophy of introducing 'WAKU DOKI', which in Japanese means 'excitement, joy and fun.'
Earlier showcased at the Delhi Auto Expo 2012 earlier this year, the new sporty avatar of the Etios will re-emphasize Toyota's efforts to reach out to the younger target group through the Etios Brand, and more importantly take motorsports closer to its customers and the youth of the country. The EMR concept cars will be touring 15 cities and 25 TKM dealerships across the country, for around four months.
Apart from the EMR concept cars on display, there was a host of motorsport based activities for all age groups visiting the dealership. Race themed driving games like racing simulators and remote controlled cars on race tracks were installed to enthrall motorsport enthusiasts. Children who accompanied their parents were given a crash course in automobiles in an innovative zone called the 'Children's Automotive Learning Area', apart from other fun contests and activities.
Speaking to the press at the event, Mr. Sailesh Shetty, VP-Sales, TKM, said: "The response to our cars at the Auto Expo earlier this month was encouraging, and we are looking forward to a successful entry into the Indian motorsport scene with Etios Motor Racing. Starting with Chandigarh today we will take the excitement of EMR closer to our customers and the youth of the country through our wide network of dealerships. This is only the beginning of all that's in store, this year will be dedicated to popularizing the EMR brand, apart from the dealership activations we will have exhibition races, roadshows and a whole lot of activities lined up before the actual races next year."
About Etios Motor Racing (EMR)
Continuing the Company's global legacy of motorsports, the EMR tourney will be supported by one of the most accomplished and acclaimed companies in motorsport history - TRD (Toyota Racing Development), the corporate brands from the Toyota affiliate, Toyota Technocraft Co. Ltd.
The EMR Trophy series that is slated to be held in the second half of 2013 will be based on a one-make racing championship platform, comprising of 5-6 individual race events. The cars will be FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series. Toyota will also partner and work closely with Indian motorsport experts such as Red Rooster Racing (International) Pvt., Ltd. based in Bangalore to better understand the needs of the sport and work towards popularizing it.
The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete among the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the 'fun to drive' aspect of the vehicle.
In addition to which, the TRD powered Etios cars will be featured in mega road shows and exhibition races planned in the second half of this year for a never before motorsport experience.
1. Applications are open online Visit:- http://www.toyotaetiosmotorracing.in/home.aspx for more details
2. Online application will be closed on February 15, 2012
3. Rigorous EMR camps will be conducted between March and June, 2012 to shortlist the drivers and arrive at the final driver line-up
The selected applicants will go through simulator evaluation rounds and go-kart selection rounds to begin with, and then graduate to driving the Etios Motor Racing cars along with in-depth lectures as part of the training process. All the training will be conducted by professional drivers and instructors from Toyota and local racing experts. The study material will be a combination of what is used in Japan and what is required by FMSCI to ensure the drivers are trained to international standards.