(1888PressRelease)
November 19, 2008 - “User generated content on blogs, wikis, and community sites together with an increasing ability to deliver streaming video* have changed the way buyers expect to interact with a vendors content. Today’s buyer wants content that is interactive, they want to hear the voice of the customer or the vendor, and they want transparency at all stages of their buying process,” said Lee Erickson, President and Co-Founder, Erickson Barnett. “By using our Collateral 2.0 format, marketers can deliver more engaging content to their buyer and really set themselves apart from the competition. Collateral 2.0 is just one of shifts we are helping our clients create to help them be successful in today’s 2.0 world."
Called Collateral 2.0 ™, this new approach to traditional collateral is created by embedding video and links to social media content into an Adobe PDF document. It changes what has been a very static sales tool into a dynamic experience for the buyer.
You can embed:
Video Content – your experts, customer testimonials, or industry experts;
Multiple images – instead of one or two photo images typical on standard product literature, you can embed a dynamic gallery using Flash technology;
Applications – add an ROI calculator or interactive product comparison checklist;
Blog Content – add links to your blog or other industry blogs;
Industry News – pull in news feeds from the most popular sources.
“When Erickson Barnett showed me the Collateral 2.0™ prototype I immediately realized the value in creating collateral that interacts with my buyer in a more dynamic way,” Amy Ferretti, Vice President Marketing, CareFX. “Erickson Barnett has figured out how to take today’s rich media assets and social content and bring them into our communications process at the collateral exchange stage. I applaud their ability to think about things from the buyer’s perspective.”
To see a live example of a Collateral 2.0 data sheet visit http://www.ericksonbarnett.com/services/collateral-2
*KnowledgeStorm reported that 78% of technology buyers said video made content more compelling and valuable and 57% of buyers say video impacts their buying decision.
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