(1888PressRelease)
April 24, 2008 - Private Ireland – the hospitality collection, are delighted to announce that they have recently entered into partnership with Epoque Hotels - the world's leading specialist representation company for boutique and design independent luxury hotels in over 100 destinations worldwide. Such an alliance with an international marketing force is a proactive and positive initiative on the part of Private Ireland, which will bring new visitors to the country during a potentially difficult period for the tourism industry.
The goal of Epoque Hotels, whose Head Office is located in the US, is to bring increased bookings and hotel recognition to their partners; not only through a well-designed and easy-to-navigate website, but through key trade shows, speciality events, and the use of their popular members directory, that circulates throughout their members hotel – over 300 properties.
The Epoque ethos fits perfectly with that of Private Ireland, a collection of small boutique hotels, town and country houses dotted around Ireland, who came together in 2006 to work as a group, highlighting their individuality in the face of homogenised global brands. Epoque acknowledge their member hotels as unique, independent and boutique properties. In this era of mass-market hotel chains and big entity marketing, Epoque provide an effective and logical way of getting noticed in today’s travel market; without compromising the individuality, uniqueness and service standards that make the hotel desirable – core values at the heart of the Private Ireland brand.
Director of Private Ireland, Patricia Coughlan comments “Epoque Hotels have a refreshing understanding of what Private Ireland properties are, and our approach to hospitality – offering our guests a unique and memorable experience each time. They source their member hotels from all over the world, and we are delighted to represent Ireland amongst the world-class properties that are part of Epoque”. Epoque are looking forward to a beneficial relationship with their new partners, saying ““We are thrilled to have formed an alliance with our Irish partners Private Ireland”.
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