(1888PressRelease)
December 19, 2008 - On the 13th December 2008 the branch office Dubai Amlak launches an Open House Event in Dubai Marina from 9:30am to 9:30pm, inviting guests, attracting walk-ins and investors who are planning to be discerning buyers in this challenging period of time.
To tackle with the changing market, the Licensed Partner Chris Hunter and his Sales Manager Simon Walker tactically focus on the end-user and buy-to-let market, choosing to focus less on the off-plan speculators and “flippers”. “There are still a lot of potential buyers and investors in the market,” said Hunter. “They just need a way to buy.” The team prepares more than 150 listings for ready-to-move-in properties and forms a strategic alliance with mortgage broker Home Matters. Home Matters supported Engel & Voelkers by offering up to 85% financing. 2 – 3 representatives from Home Matters are present in the shop for pre-approval advice. “The easy sales era is gone,” added Debbie Baertschi, the CEO of Engel & Voelkers Middle East. “Only professional real estate agencies like Engel & Voelkers Dubai Amlak Office will survive in this challenging period of time.”
The promoting billboard outside the Engel & Voelkers shop in Dubai Marina and the 2-week-advertising campaign on radio channel FM92 attract serious buyers, including end-user and investor. “My husband and I were priced out by the market before,” commented a walk-in couple. “We think this is actually the perfect (buying) timing for us, as long as there is a financing option. We are pleased to find the one-stop solution here today.”
The campaign attracts media attention. “We have generated more than 20 leads requesting rental and purchase of Dubai Marina, Jumeirah Lake Towers, Emirates Living, Arabian Ranches and Downtown Burj Dubai,” Hunter told a DW-TV (Deutsche-Welle) journalist. “Investment in prime locations is always wise.”
About Engel & Voelkers:
Founded in 1977, Engel & Voelkers Group opened its first Middle East office in 2004. One of the world’s leading real estate companies, the brand is known a marketer of high-class residential property in top locations. The global Engel & Voelkers network now covers 24 countries on 4 continents and more than 330 property shops. Serving private and institutional clients, Engel & Voelkers’ core competencies lie in consultancy, leasing, sales and valuations. The group is basing expansion on its successful licensing partner model and has now over 440 licensed partners. The keys to success are specialization in sub-markets and the excellence of the group’s partners and highly-qualified employees – a combination that produces top quality service.
For further enquiries, please contact:
Engel & Voelkers Middle East
Wing Roberts
Marketing Director
+971-4-3046 376
wing.roberts ( @ ) engelvoelkers dot com
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