Orange County, CA (1888PressRelease)
June 25, 2008 - IRVINE – Earthbound Media Group (EMG) is pleased to announce the completion of its latest project for client The Art Institute of California – Los Angeles (AILA). Launched on May 30, 2008, the newly designed microsite was strategically developed by EMG to strengthen AILA’s overall web presence including its aggressive search engine marketing (SEM) campaigns to prompt prospective students to fill out an inquiry form to learn more about the school’s various degree programs and offerings.
Seeing the rapid success of sister school The Art Institute of California – Orange County’s (AIOC) optimized SEM campaign and microsite launched in early 2008, AILA sought EMG’s expertise to refine its outdated microsite to maximize its own SEM campaigns. Prior to its overhaul, the original microsite was not generating adequate quality leads and lacked information on the institution’s latest media arts programs, visual effects & motion graphics and game programming.
“According to the web analytics reports, many prospective students who visited the original AILA website were not compelled to sign up for more information,” said Ashley Matsui, Director of Project Management. “EMG steered AILA’s online presence toward a path to increase conversion rates through a multifaceted campaign driven by compelling and user-centered design and strategy.”
The updated microsite has an entirely new look and feel. Visually-stunning graphics accompanied by intuitive functionality and fresh, optimized content engages prospective students to learn more about AILA’s bachelor’s and associate’s degree programs. Additionally, the homepage incorporates flash menus highlighting samples of student-produced work in media arts, design and culinary arts. A student gallery was also added to give a behind-the-scenes look into the quality of student work produced at AILA.
Toward dramatically generating quality leads, a brief request form is now readily available on all microsite pages to simplify the process of students completing the form to receive more in-depth information about AILA’s programs. Ultimately, the new microsite’s improved design, user interface and content now drives a highly successful and highly measurable online marketing strategy developed and continually managed by EMG.
About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.
About the Art Institute of Los Angeles
The Art Institute of Los Angeles is a design, media arts and culinary arts school providing bachelor's and associate's degrees in Audio Production, Digital Film Making & Video Production, Game & Art Design, Game Programming, Media Arts & Animation, Video Production, Visual Effects & Motion Graphics, Web Design & Interactive Media, Graphic Design, Interior Design, Baking & Pastry, Culinary Arts, Culinary Management and the Art of Cooking. With 35 educational institutions located across North America, the Art Institutes have provided career-oriented education programs in design, media arts, fashion and culinary for over 35 years, and have more than 125,000 alumni.
