Eco Fashion Brand Launches New B2B Venture To Help Companies Catch Up With Eco-minded Consumers
eco-fashion brand Rapanui Has Launched a new company providing their range of award winning organic clothing for other brands, businesses and events.
- (1888PressRelease) August 08, 2010 - The brothers behind the award winning eco-fashion brand Rapanui have launched a new company calling other businesses to boost their eco credentials. Since launch last week they have already been contracted by household brands like Ben and Jerry's and the Marine Conservation Society.
Rapanui founders Rob and Mart Drake-Knight recognised the demand for eco clothing from marketers, brands, businesses and events and have launched a wholesale custom clothing spin off of their award winning clothing.
By releasing their products into the corporate wear and promotional clothing market they hope to help spark a change in the industry, allowing businesses to respond to growing consumer demand for green alternatives by accessing sustainable products that have until now been impossible or cost-prohibitive.
"We wanted to open up the eco-clothing market and make it accessible to all business no matter how big or small; as people are becoming more conscious of environmental issues we aim to make it easy and affordable to choose the more sustainable alternatives" Said Rob Drake-Knight
Rapanui makes clothing from Organic natural fabrics in a wind powered factory audited by the Fairwear Foundation, ensuring every worker gets a fair wage and clean and safe working conditions. Their commitment to sustainability has allowed them to reduce the carbon footprint of their products by 90% compared to the high street standard. This has earned the brothers national recognition, winning the 2010 Sustainable Business Awards and a runners-up place at the Enterprise UK Young Brits awards.
For many businesses and marketers access to products and a brand affiliation like this is priceless.
"Sustainability is a trend that is not going to go away" said Mart Drake-Knight "We want businesses to recognise that sustainability in a company can be won through a bottom-up hearts-and-minds campaign. Other businesses can benefit from our specialisation in award-winning eco clothing and make their staff think green by really feeling the difference in wearing eco-friendly organic uniforms that don't cost the earth"
To find out more about their range of eco clothing or how their custom service can help your business just get in touch at