Portland-Vancouver, OR-WA (1888PressRelease)
September 03, 2008 - EROI, Inc., a leading interactive marketing agency, today announced that Dylan Boyd, Vice President Sales and Strategy, has been elected to The Email Experience Council’s (eec), 2008/2009 Roundtables and Advisory Committee. The eec, the email marketing arm of the Direct Marketing Association (DMA), is a global professional organization that strives to enhance the image of email marketing and communications.
Boyd will co-chair the Nonprofit Project committee. Each year the eec chooses a nonprofit with an email challenge and assembles a team of expert members to help them achieve their goals. “I’m looking forward to supporting the overall goal of advancing email as a powerful marketing and communications channel,” says Boyd. “Having the opportunity to assist a nonprofit organization with its communication strategy and helping them achieve greater success through effective email marketing is an experience that I’m excited to be a part of.”
As noted in their August 22, 2008 press release, eec founder, Jeanniey Mullen notes, “the Email Experience Council’s recent growth and success did not stem from just one person’s efforts, but are the results of the collective efforts, passion, and dedication of the community. The email marketing community is fortunate to have an active membership that continuously steps forward to donate their time and energy. With their help, the eec has become a force, and the leaders of our roundtables and advisory committees drive that force forward. I am pleased to invite the new group of leaders into the heart of the eec as they continue our focus of enhancing email marketing and communications.”
2008/2009 Email Experience Council Chairs
The Consumer Education Roundtable
Jason Baer, President, Convince & Convert
D. J. Waldow, Account Manager, Bronto Software
The Deliverability & Rendering Roundtable
Michelle Eichner, Vice President of Client Services, Pivotal Veracity
Jack Sinclair, Chief Operating Officer, Return Path
The Email Design Roundtable
Lisa Harmon, Principal, Smith-Harmon
Megan Walsh, eMarketing Manager, Williams-Sonoma
The List Growth & Engagement Roundtable
Arend Henderson, Chief Analytics Officer, Q Interactive
Nate Romance, Senior Strategist, ExactTarget
The Measurement Accuracy Roundtable
David Daniels, Vice President, Research Director, JupiterResearch
Loren McDonald, Vice President of Industry Relations, Silverpop
The Advocacy Advisory Committee
Jordan Ayan, Chief Executive Officer, SubscriberMail
Jordan Cohen, Senior Director of Industry Relations, Goodmail Systems
The Member Initiatives Advisory Committee
Joel Book, Director of eMarketing Education, ExactTarget
Stephanie Miller, Global Markets Catalyst, Return Path
The Speakers Bureau Advisory Committee
Kay Cavender, Director of Communications, Silverpop
Lana McGilvray, Vice President of Marketing, Datran Media
The Nonprofit Project
Dylan Boyd, Vice President Sales and Strategy, eROI
Aaron Kahlow, Founder, Online Marketing Connect
About eROI
eROI, Inc. is a leading online marketing agency merging interactive design with powerful email and web marketing tools. The agency helps its clients build community online and convert their prospects into customers. eROI empowers its clients with the creative strategies and interactive software solutions they need for continued success. Clients include Wacom Technologies, CBS Sports, MediaPost, The Smithsonian, The National Archives, Banfield Pet Hospital, VIV Magazine, Zinio, Travelocity, Ivar’s Restaurants, Modern Luxury Media, and Travel Oregon. For more information, please visit www.eroi.com.
Media Contact
Rachel Weikum
Weikum Communications
503/636-4762
rachel ( @ ) weikumcommunications dot com
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