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Adam Zarrin

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URL: http://www.DVRresearch.com

About the DVR Research Institute
(www.DVRresearch.com)

The DVR Research Institute is the leading provider of market research and consulting services specific to the impact of Digital Video Recorders (DVRs) on advertising strategies. Advertising in the DVR Age is available on the DVR Research Instituteâ€™s web site.

Dvr Research Institute Press Release -

Dvrresearch.com

06
May

CBS launches unprecedented ad campaign – but will DVRs spoil the game

Yesterday CBS launched an unprecedented ad campaign promoting some of its shows in ahead of the so called “upfronts”. A new study among 200 leading advertisers, however, shows that 55 percent of advertisers are expecting to decrease TV ad spending because of the impact of DVRs.

LOS ANGELES, California – On Monday CBS launched an unprecedented ad campaign promoting some of its shows in ahead of the so called “upfronts”, a crit ...