Phoenix-Mesa, AZ (1888PressRelease)
October 04, 2008 - Announcing his participation in the Capital Connections Conference, Roth notes "As any banker or private equity investor can tell you, cash is in short supply, particularly in 'troubled' or 'turnaround' situations. The best way for many companies to generate desperately needed cash is through a sales and marketing makeover."
Dr. Roth began helping companies with sales and marketing makeovers during the last major recession of the late 1980s/early 1990s. His BPI for Sales method (www.BPIforSales.com) combines some traditional sales and marketing best practices with what he describes as "Six Sigma-ish" business process improvement tools to connect the business process dots that Promise, Produce and Deliver what customers want and will reward a company with a profit for supplying.
According to Dr. Roth, "Twentieth Century sales and marketing tactics frequently fail the turnaround test because they focus on only one of the three business process dots. Traditional tactics and traditionally trained sales and marketing people, ad agencies, PR firms and even Interactive vendors seldom produce a positive return on sales and marketing investments. Here in the 21st Century, customers want what they want and they do not want to be marketed or sold to."
What it takes to produce a positive return on 21st Century sales and marketing investments, according to Roth, is a cross-functional sales and marketing team that can connect the business process dots that Promise, Produce and Deliver what customers will reward a company with profits for.
Dr. Roth will be participating in the ACG Arizona Capital Connections Conference at the Arizona Biltmore Resort on October 29 and will be available for private meetings during the afternoon and evening of October 28 and the evening of October 29.
To reserve time for a private discussion contact him at 480-287-6009 or email to DrBob ( @ ) BPIforSales dot com.
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