Phoenix-Mesa, AZ (1888PressRelease)
September 21, 2008 - According to Dr. Roth “There are a number of powerful incremental tools in the BPI for Sales toolkit. But, sometimes turnaround sales and marketing teams are faced with having to make the seemingly impossible, possible. Benchmarking is, by far, the best process improvement tool for making the impossible happen.”
Mr. Heidbreder is one of the pioneers of and perhaps the leading authority on the process of Benchmarking. Explaining what Benchmarking is and how it works, he commented that “Done correctly, Benchmarking is a process that involves identifying other companies (usually in other industries) that conduct a process similar to one that you conduct . . . but at a quantum more effective and efficient level. The objective of Benchmarking is to understand precisely what enables that quantum better processes performance and to adapt or adopt the enablers of that performance to one’s own process.”
In his partnership with Dr. Roth and BPI for Sales Mr. Heidbreder will be helping sales and marketing teams benchmark how other companies in other industries do “the impossible” when it comes to getting sales and profit growth turned around.
Concluding the announcement, Dr. Roth welcomed Mr. Heidbreder to their new partnership and added that he is very pleased to be adding best-in-class Benchmarking to the BPI for Sales toolkit.
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