(1888PressRelease)
May 02, 2007 - Divinity Metrics today announced the world's largest metrics platform called, Scope. Scope is a global media metrics platform that changes the way digital media is measured and is the first platform that allows advertisers, media planners, and event promoters to track consumers in real-time. Scope is powered by patent pending technology that aggregates and analyzes information about millions of users around the world consuming digital content and displays targeted geographical consumption trends.
"Today 90% of digital media is consumed on open networks, media managers and advertisers lack complete visibility into what services and areas to advertise. We aim to demystify this for the highly complex digital distribution market. This is a significant move from traditional media measurement methods, which heavily rely on human data gathering and analysis.
We plan to use this platform to help advertising and market planning agencies spend their budgets more precisely based on the results of the Scope Network", said Rajeev Kadam.
Scope is a completely automated and securely hosted solution that provides unparalleled analytics on global digital consumption; this information can be used for event planning, effective marketing, and web media promotion. In addition, Scope gives media planners the ability to locate consumers in untapped markets at a fraction of the cost of traditional solutions available today. Divinity removes the guesswork from the equation and provides confidence when engaging new markets for content syndication.
Scope 1.0 available to select organizations and individuals
for more information on Divinity Metrics and Scope,
log on to http://www.divinityMetrics.com
or email info ( @ ) divinityMetrics dot com.
