(1888PressRelease)
September 12, 2006 - The latest version of Digital View’s management system for Digital Media Networks will link to the EPoS system of any manufacturer, providing a range of benefits increasingly seen by retailers (and others) as key marketing tools. The system, RemoteTransfer, features APIs which enable fast and flexible connections to any make of till system, allowing the retailer to use checkout data as a trigger for events such as specific in-store promotions.
RemoteTransfer works with Digital View’ established range of media players, to give clients full control of file, schedule and network management, as well as distribution and monitoring. Because the system’s API (Application Programming Interface) will easily allow links with any EPoS equipment, RemoteTransfer can be used to deliver an in-store marketing environment which offers “adaptive reaction” – that is, the use of checkout data to adapt in-store promotions to store conditions. Thus, for example, the system can be configured to avoid the promotion of out-of-stock items, or – conversely – to promote product lines which are slow moving. RemoteTransfer's XML APIs facilitate this by allowing automatic uploading of new content, distributing content dynamically through the network using sophisticated grouping, and on-the-fly generation of new playlists.
“Using EPsS data as a trigger for in-store marketing is an obvious extension of current applications of digital signage,” commented James Henry, Chairman of Digital View, “and many customers want to take advantage of its benefits. So far, few companies offer this capability, though one or two provide APIs for selected EPoS manufacturers. Our completely open, link-to-all approach is a real step forward.”
RemoteTransfer
RemoteTransfer works with Digital View’ established range of media players to give clients full control of file, schedule and network management, as well as distribution and monitoring. The system enables users to manage digital media networks, instantly update and manipulate content, schedule programming, group screens and collect field marketing data from any personal computer, using a simple but secure login and password. RemoteTransfer is a managed service platform that takes virtually all IT demands off the hands of network operators.
About Digital View
Established in 1995, Digital View Group (www.digitalview.com) is one of the world's foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company develops display electronics products and services used in mission-critical applications, with expertise in delivering digital media networks in retail and other commercial environments. Current brands and retailers using Digital View solutions include P&G, Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia, TAG Heuer, Bose and Tempur-Pedic. Based in London, Digital View also has offices in Hong Kong, Toronto, Chicago, New York and Morgan Hill, Calif.
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