Dheya Participates At Mumbai Franchise Expo, To Build Exclusive Franchise Network Across Maharashtra
Dheya, in Sanskrit means "Goal", is a Career Development organization focused on Career Guidance, Planning and Development is launching its franchise at Times Franchise Expo to be held at Nehru Centre, Worli, Mumbai on Sat/Sun 4-5th Aug 2012.
- (1888PressRelease) August 04, 2012 - Dheya is a social enterprise, focused on enabling career success. Dheya is headquartered in Pune and is in the business of premier career development for students and professionals. Dheya has an impeccable track record of successfully providing career guidance to more than twelve thousand students across India. Dheya helps students assess their personal strengths with their indigenously developed psychometric assessments.
Dheya has stepped into its sixth year of operations and according to its business expansion plans for the next three years, Dheya has hired Sparkleminds to advise its business expansion plans across India.
Dheya will be soliciting responses for Maharashtra Franchisee through this expo, wherein it will approve exclusive rights for the assigned unit franchises who will have to invest Rs. 10 Lakhs and arrange for a 600-1000 Sq. ft. space.
Anand Desai, Founder and CEO of Dheya India is elated and said on the occasion that,"Dheya's USP is its unique proprietary intellectual property: Psychometric testing tools, Career planning methods and processes, Career Information and Research, Leadership competency Model, Business Simulations and Exercises, Competency Assessment Tool etc. Our competitive edge is the indigenously developed reliable career assessment and psychometric testing tools. The approach to career solutions that we bring to table is unique, systematic, research based and scientific. We are into our sixth year of operations, and we have made aggressive expansion plans for the next three years. Hence, we have very high expectation from "Times Franchise Expo 2012", as this will give us an opportunity to build our franchise network across Maharashtra, which is the first step towards realizing our future growth plans".
Commenting on the beginning of the franchise marketing activity for Dheya, Mr Amit Nahar, CEO Sparkleminds said, 'We are very optimistic of giving Dheya a national foot print over the next couple of years. Our first step is to analyse how the markets respond to us in the western India region, as we begin the franchise recruitment in Mumbai through the Times franchise expo. We have an integrated strategy in place to use several means of reaching our desired profile, one amongst them being the participation at this show and reaching out to one of our strong market bases for Dheya.