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04
Dec
2007

Devoucoux’s New Management Team Saddles Up For Business

Devoucoux of France, a manufacturer of top-of-the-range saddles, has announced changes to its management team. Brice Goguet, Director of Devoucoux Inc, is returning to Europe to join the general management team and accelerate the brand's development. Benjamin Auzimour, Devoucoux Ltd’s present Director, will be replacing him in the USA.


(1888PressRelease) December 04, 2007 - Devoucoux of France, a manufacturer of top-of-the-range saddles, has announced changes to its management team. Brice Goguet, Director of Devoucoux Inc, is returning to Europe to join the general management team and accelerate the brand's development. Benjamin Auzimour, Devoucoux Ltd’s present Director, will be replacing him in the USA. Didier Brailly, who is new to the company, is taking over the management of operations in the UK.

Brice Goguet, who has been with Devoucoux since 2003, has hugely expanded the US company’s sales using a highly specialised sales force, as well as contributing to the brand’s status as one of the top US saddlers. Benjamin Auzimour, who joined the company almost three years ago to create its British subsidiary, has built up an effective sales network, which has resulted in outstanding growth in the UK. Finally, Didier Brailly will be bringing more than 20 years of experience to the UK.

These changes to the management team, which are in line with the company's long-term strategy, reinforce Directors Jean-Michel Devoucoux and Marc Sasias’ belief in the brand’s potential for further development. The new appointments bring 2007 to a successful close, following a year marked by sustained growth in business and employment, along with a major investment programme (which will continue in 2008 and 2009). More than ever, Devoucoux is looking to satisfy its clientele of enthusiasts.

About Devoucoux

Devoucoux, which is headquartered on the Basque coast (in south-west France), is a leading manufacturer of top-of-the-range saddles, made from only the finest leather.

All Devoucoux products are tailor-made. Each saddle coming out of the company’s workshops is a unique product which is specially adapted for each customer. Devoucoux’s expertise lies in the ability of its technical advisors to evaluate the essential criteria for choosing the saddle that is best suited to the horse’s body structure, the type of riding and the rider’s measurements.

For further information, please go to: www.devoucoux.com
 

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