Brands and the business world are today’s aristocracy. Consumers now demand a say in the market they’ve helped to create. Stefan Enegseth’s new book ONE explores how companies can avoid the business end of the guillotine and the fate suffered by Enron, WorldCom, Shell, and Exxon. By working with instead of against consumer power companies and consumers can both profit from the rising consumer revo
Stockholm, Sweden- Who’s next? Microsoft, Nike, McDonalds?
Most of the corporate world is under the mistaken assumption that the only thin ... |
