(1888PressRelease)
April 17, 2009 - Amish Furniture Outlet Relies On Strength Of Internet Marketing. And unlike the furniture industry as a whole, those sales are positive.
According to accounting and consulting firm Smith Leonard based in High Point, NC, orders for new residential furniture fell 21 percent for the month of December 2008 compared to December 2007. December 2008 orders were off 9 percent compared to November 2008.
Overall, new residential furniture orders were down 14 percent for 2008 compared to 2007. However, Amishoutletstore.com has actively grown their Amish furniture business during this time.
Showroom-based furniture retailers have a very small market; namely the people who live close enough visit the showroom. But by selling online the company has expanded its market, which changes his business model.
"The main part of our business is web-based, our market is wherever we can ship," says Roscoe Hilty, founder of the company.
"As long as we can continue to improve our search engine rankings and website conversion rate, macro-level industry statistics don’t reflect the health of our business."
Amishoutletstore.com has actually seen their custom Amish furniture business remain steady over the past few months.
Since November, website traffic is up. The company saw sales stay strong through first quarter in online orders for new furniture during this time as well.
"We hired an internet marketing company to revamp our search-engine-optimization strategy, and it has really paid off for us.
"We rank on the first page for 'Amish furniture' in Google, which brings a steady stream of customers to the site. And for every place we move up, it increases orders.
'We believe that 2009 will be a steady year for us," adds Hilty.
About Amishoutletstore.com:
AmishOutletStore.com is owned and operated by Roscoe and Wanda Hilty of Smithville, Ohio in the heart of Ohio’s Amish country. The company offers made-to-order handmade Shaker furniture and Mission furniture at good prices. All orders are custom-made using proven construction techniques to produce beautiful and durable hardwood furniture that will last for years.
All wood used to make Amish furniture from Amishoutletstore.com is of the highest quality, the craftsmen do not use any particle board, pressboard, or masonite-type materials in the construction of the custom furniture.
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