(1888PressRelease)
June 09, 2009 - NEW YORK - Designer Pages will collaborate with MMPI to become the official social media sponsor of NeoCon® World’s Trade Fair 2009, taking place June 15 - June 17, at The Merchandise Mart, Chicago. NeoCon is the country’s largest conference and exhibition of contract furnishings for the design and management of the built environment.
Inspired by the increasingly popularity and broad reach of micro-blogging and the unique influence of real-time conversation, Designer Pages identified an opportunity to stream show content live, in real-time all day, every day directly from the NeoCon show floor. Attending bloggers and trade professionals at this year’s NeoCon can capture and share activities and events happening at the show via Twitter under the hashtag #NeoCon09. Simultaneously, Designer Pages and MMPI will also stream event updates under the ( @ ) NeoConChicago Twitter handle, which will be publicly displayed on large flat screens located throughout The Merchandise Mart dot
"The A+D industry continues to suffer from a lack of effective communication vehicles," said Designer Pages co-founder and CEO Jacob Slevin. "Given that the Designer Pages online product catalog was conceived with the goal of simplifying and promoting the ability to share information, the evolution of this campaign was a natural one for us. The concept of this Twitter campaign is an extension of our business model, and our commitment to encourage collaboration and community about up to the minute trends and product offerings for the A+D industry.”
CITIZEN BLOGGERS
Motivated by the power of social media to encourage A+D bloggers, general event attendees, exhibitors and others to talk about and share what they see at NeoCon, Designer Pages has enlisted the help of "Citizen Bloggers" to populate the #NeoCon09 Twitter hashtag with real-time show details. These “Citizen Bloggers” - a group of carefully vetted social media-savvy design enthusiasts - will canvas NeoCon, tweeting about products, taking pictures and even capturing interviews with suppliers and designers. Numerous television screens located throughout the show floor and in Designer Pages' headquarter (HQ: Booth 7-3094B) and satellite booths will display the Twitter feed so that attendees never miss breaking news from the show. Well-known industry blogs such as Archinect are participating in the social media campaign by embedding widgets with an RSS feed of the live conversation stream in order to drive additional awareness of NeoCon, its exhibitors and the power of social media.
To join the conversation, follow ( @ ) NeoConChicago and ( @ ) DesignerPages on Twitter and provide your thoughts from the show with the official event hashtag #NeoCon09 dot
About DesignerPages.com
Designer Pages is the new media platform and product management suite designed to empower members of A+D community to optimize workflow. By providing access to enhanced product search and save capabilities and the ability to generate collaborative virtual workspaces, Designer Pages is revolutionizing the way designers and suppliers do business. Conceived as a user-generated platform that provides a more efficient way for designers to research and categorize products, Designer Pages streamlines communication between colleagues, clients and suppliers. For suppliers, Designer Pages introduces a new way to organically network and connect with customers (designers) in real-time vs. slower, more traditional methods of driving visibility. Having the ability to post and update product listings freely while also benefiting from Designer Pages patent-pending contextual product placement technology, suppliers are offered a guaranteed first, second or third tier listing for relevant product listings.
To learn more about Designer Pages please visit us as www.designerpages.com.
About NeoCon
NeoCon® World’s Trade Fair, June 15-17, 2009, is the largest exhibition of contract furnishings in North America and features the latest trends, products, and concepts in office, healthcare, hospitality, residential, institutional and government environments, all under one roof at Chicago’s famous Merchandise Mart. NeoCon 2009 will host more than 1,000 exhibitors and industry professionals from around the world, including: architects, interior designers, facility managers, space planners, dealers/distributors, manufacturers/reps, corporate real estate executives, office managers, purchasing managers, project managers, operations managers, engineers, building owners/managers, press and students.
Contact
Claire Spina-Russell
PerkettPR
Phone: 781-842-3381
E-mail: designerpages ( @ ) perkettpr dot com
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