Honolulu, HI (1888PressRelease)
April 22, 2009 - Smile Reminder, the market leader in patient communication, will be showcasing its latest online video marketing feature, vSling, at the American Academy of Cosmetic Dentistry’s 25th annual conference in Honolulu from April 27th – May 1st at booth # 623. vSling, a tool for capturing, managing and distributing patient testimonials online, helps bring new patients in the door by sharing the good experiences of current clients with others. This service comes at a particularly relevant time, when a weakened economy makes marketing for cosmetic dentists increasingly important.
vSling facilitates these marketing efforts by allowing the practice to record video or text testimonials from happy patients during their office visit or from patients at home using a webcam. Simple instructions for recording the testimonials are sent in an email from the practice. Doctors can then review, approve, and launch the testimonials onto popular platforms such as YouTube, Google Video and Yahoo! video. Each testimonial is automatically encoded with keywords to increase search visibility and ultimately help testimonials be found by potential patients searching for dentists in their local area.
Recent studies validate that online video is becoming an effective and even necessary avenue for marketing. In December of 2008, Comscore touted YouTube as the second largest search site online, representing more than 26% of all Google searches. Such research begs the question: Can a business really afford to not use online video marketing when 1/4th of all Google searches are looking for video content?
Another recent study by eMarketing states that 57.4% of the United States population will be viewing online videos in 2009, catapulting online video as a highly effective, business-boosting tool for dental practices. As such social media gains increased leverage in the marketplace, Smile Reminder continues to stay ahead of the curve, offering dentists innovative ways to drive new business, increase their web presence, and market their practice more effectively.
“Online video is quickly becoming a necessity,” says Smile Reminder President and CEO Jim Higgins. “Practices can’t rely solely on text-based search queries in order to be found online. You can’t replace the impact that video testimonials have on a person finding and ultimately choosing a healthcare provider.”
Leading dental technologies and services, like vSling, from the U.S. and abroad will be featured at AACD’s annual meeting, making it the kind of outlet that lends itself perfectly to Smile Reminder’s niche. vSling isn’t the only way Smile Reminder helps dentists develop additional revenue streams and will be one of many features highlighted at their 2009 AACD booth. Smile Reminder also bolsters dental practices with personalized messages such as automated appointment reminders and confirmations, cancellation notices, birthday greetings, e-newsletters/surveys, and even an online portal where patients can pay bills, request new appointments, exchange secure messages as well as download photos, x-rays, and office forms. The added vSling feature makes for yet another effortless, profit-driving tool.
About Smile Reminder
Smile Reminder, the pioneer in text and email messaging to patients, is the clear leader in providing patient communication and interaction solutions for health-care providers.
Smile Reminder has been recognized by national media outlets, including The Wall Street Journal Forbes.com, and Fox Business while also receiving top industry accolades including Townie Choice Award for Best Desktop Application (2005, 2006, 2007, & 2008); Utah 100 Top 15; Utah Valley Entrepreneurial Forum; and the Top 20 Under 5 (2001, & 2005).
Smile Reminder's patent-pending solution enables practices to increase revenue, streamline efficiencies and build patient loyalty. Based on purpose-driven technology, Smile Reminder equips practices with a "high-tech" solution that does not sacrifice the "high-touch" personalization when communicating with patients. Smile Reminder messaging solutions include every type of personalized patient e-communication including appointment reminders, confirmations, recare/recall, new patient referrals, birthday wishes, holiday wishes, surveys, newsletters, customized promotions and more. Smile Reminder enhances its messaging solution with SmileDash.com, an online patient interaction suite where patients can now interact with their provider online in a secure environment to pay bills, view patient images, send secure messages, download forms, and more. Smile Reminder’s newest feature, vSling, allows an office to capture, manage, and distribute patient testimonials online.
For more information, please visit www.smilereminder.com
To set up an interview and/or media inquiries, call Tyler Barnett at 323.937.1351.
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