Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
September 05, 2007 - Defond North America, LLC, a division of DNA Group, Inc., has retained the services of Articulon, a public relations and marketing firm, to rebrand the company that specializes in manufacturing standard and custom electro-mechanical and electronic components. Articulon will work with Defond North America to develop the company’s brand positioning, create a new corporate identity and themeline, as well as other marketing collateral.
“With Articulon creating a memorable brand and message, we are able to increase market share, penetrate new markets and become even more competitive,” says Eric Vaughn, president of DNA Group, Inc.
Headquartered in Raleigh, N.C, Defond North America is an OEM supplier of electro-mechanical and electronic components including switches, solenoids, LED and LCD displays, custom electronic assemblies and GFCI/ALCIs. With more than 100 engineers, Defond North America offers rapid development cycle times for both customized and prototype components. Its vertically integrated manufacturing facilities produce ready-to-install, custom components, integrated injection molding, metal stamping, vacuum potting, coil winding, electronic calibration, PCBAs and software programming.
“Defond North America is an important supplier to many large OEMs. We’re communicating a brand proposition that will cross market segments, industries and product lines,” says Cindy Stranad, principal of Articulon.
About Defond North America:
Headquartered in Raleigh, N.C, with products residing in nearly every home and business across the continent, Defond North America is an OEM components supplier. Key markets for Defond North America are white goods, lawn and garden, HVAC, consumer electronics, personal care appliances, lighting, automotive, and medical devices. Their key customers include well recognized brands including: Whirlpool, Alcatel, Toro, Black & Decker, KitchenAid, Maytag, Hunter Irrigation and Electolux Home Products. For more information, visit www.dnagroup.com or call (919) 881-0889.
About Articulon:
Based in Raleigh, Articulon serves as a boutique public relations and branding firm dedicated to putting a voice to the value of small- to mid-sized companies. Inspired to gain results, Articulon helps clients to break through the abundance of noise with a brand and a focused message that creates a connection with an audience. Far beyond traditional, Articulon’s client campaigns are characterized by their responsiveness, creativity and commercial intelligence. Work has been completed for emerging brands and fortune 500 organizations including: Panera Bread, AKC, The Better Business Bureau of Eastern North Carolina, WCPE- TheClassicalStation.org, Helms Mulliss Wicker, HumanCentric Technologies, Sustainable North Carolina, Defond North America, McDonald’s Corporation and Saks Fifth Ave. Visit www.articulon.com or call (919) 232-5008.
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