Detroit, MI (1888PressRelease)
March 20, 2009 - Students of The New Media Drivers License course at Michigan State University can thank David Meerman Scott, and his new book, The New Rules of Marketing & PR, for keeping them out of the digital ditch.
Scott's book, used as the primary text for the New Media Drivers License, makes navigating the world of new media easy to digest, accessible and exciting. Tackling the potential hazards like blogging, SEO and creating a personal brand head-on, New Rules will help newbies and industry veterans exciting new adventures.
David Meerman Scott learned his walk while working in corporate American and later in his own company. He has won several awards, and the respect of his peers. Mr. Scott has published two other books, and many, man newspaper articles.
For more information on him, and his work, please visit http://www.davidmeermanscott.com
The New Media Drivers License is availble from Michigan State University. Through a cooperative agreement, MBA students at Walsh College can come along for the ride too.
For more information, visit http://www.thedigitalbus.com/new-media-drivers-license/
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