(1888PressRelease)
February 06, 2008 - Dubai, UAE - In line with providing the most extravagant and unique promotions during the Dubai Shopping Festival (DSF), DAMAC Properties – the luxury lifestyle provider and the region’s leading private sector master developer – today unveiled the largest and the most exclusive promotion worth AED 90 million during DSF 2008.
The promotion comprises a mega raffle prize with a private Island worth AED 1 million and a grand raffle prize with a brand new ECLIPSE 500 Private Jet worth AED 5.5 million. Every property bought during DSF entitles the customer a chance to win either the private Island or a Jet plane. The property developer also announces a Bentley or BMW with every apartment brought during DSF 2008.
Speaking at the Press Conference to announce DAMAC’s DSF promotion, Hussain Sajwani, Chairman of DAMAC Properties, said: “With mega entertainment events and exciting offers, DSF 2008 is celebrating its 13th edition and we are privileged to be a prominent ‘’support sponsor” for an event which has grown bigger and exciting each year. Last year it was just a Jet plane, this year we have added a private Island at the beautiful and serene Caribbean Sea. The Pelican Caye Island is the one of the few private islands on the Turneffe Atoll and is perfect for a personal estate.”
“Over and above that, every customer gets a Luxury car. A Bentley Continental comes free with every Signature Duplex and Penthouse, a BMW 1 series with a studio, or one bedroom apartment or office /retail unit and a BMW 3 series with a 2 bedroom apartment or above, added Hussain Sajwani.
Speaking on the occasion, Peter Riddoch, CEO, DAMAC Properties, said, “According to reports the event expects to attract around 3.5 m visitors this year. This festive season which runs from Jan 24th to Feb 24th gives us the opportunity to reinforce our commitment to our esteemed customers and creates a perfect forum for us to build awareness and increase sales.
Ibrahim Saleh, Chief Operating Officer, of DSF Organising Committee, said, “DSF promotions are designed to make each consumer feel special and provide them with a truly rewarding experience where each one of them gets a chance to participate and emerge as a winner. With the current property boom in the region and with these unique promotions designed by luxury developers like DAMAC Properties, we are positive about the festival attracting and getting recognition at a global level”.
DAMAC Properties won two prestigious awards at the recent CNBC Arabian Property Awards 2007 - for the top property developer received the ‘Best High Rise Development’ award for ‘La Residence at the Lotus’ and the ‘Best Website’ award for the company’s revamped website – www.damacproperties.com. DAMAC’s La Residence at the Lotus in Business Bay Dubai has won the Best International High Rise Development Award that was held at Las Vegas recently.
Further information is available at www.damacproperties.com
