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  • Business and Operation Excellence for Branded Generics Expansion into Emerging Markets
  • Overseas consumers respect and trust branded drugs more than local generics. Consumers perceive the latter as being satisfied with lax quality controls, while branded generics are trusted to have a higher level of quality and effectiveness. Branded generics are likely to reach up to 75 percent of sales growth in emerging markets within the next 10 years.
  • Cypin Production is pleased to announce it will host BRANDED GENERICS™: New Avenue for Rx Expansion into Emerging Markets. The conference will bring t ...
  • October 28, 2011