(1888PressRelease)
June 13, 2009 - Essex born Steve Trister, 28, started The £1 Challenge two months ago, spurred on by a visit to a sick friend hospitalised by heart trouble. The £1 Challenge is a unique and potentially record-breaking campaign to raise £1 million through the pledging of 1 million unique donations of just £1. If this is achieved, the campaign will mirror the efforts of the Wesleyan Methodist Church over 100 years ago who raised £1,075,727 for charitable work between 1898 and 1904 through each supporting donating just 1 guinea each.
After hearing about the challenge, Cycle Clothing were the first to come on board and sponsor Steve’s sports clothes, followed by a pair of cycle shoes from cycle accessory chain Cycle Surgery and a shiny new Raleigh 200 bike courtesy of cycling commuter service Cycle2Job. On collecting his bike and his new shoes, Steve Trister was raring to go and ready to train hard!
But with just a few weeks left until the London to Southend Bike Ride and an intense few training sessions ahead of him, Jo Lunn, who practices at The Hale Clinic in London and at her own practice in Malvern, Worcestershire, contacted Steve and offered to provide him with Bowen treatment to help keep his body in optimum condition for training and to help avoid common injuries and strains associated with the repetitive nature of cycling.
Steve is overwhelmed with the support he has received from businesses like Cycle Clothing, Cycle2Job and Cycle Surgery as well as personalities including Kriss Akabussi, Fat Boy Slim and Eastender star James Alexandrou and after a hugely successful awareness campaign on Twitter this week, Steve is looking forward to smashing his target of £1 million.
“It is amazing how far we have come since the start of The £1 Challenge, and the more people who are getting the hear about it, the more support we are getting and the donations keep coming. We are asking everyone who donates their £1 to tell just five other people about the challenge and inspire them to get involved and with that kind of commitment, we know that reaching a million is entirely possible,” says Steve.
According to The British Heart Foundation, a donation of £1 million from a campaign like The £1 Challenge could fund 666 defribillators, 121 hours of scientific research or 20 portable echocardiograph machines.
To pledge your £1, simply visit www.1poundchallenge.co.uk, where you can donate via text, PayPal or online.
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