(1888PressRelease)
April 23, 2007 - PolarisSports and YDreams have today announced the launch of Cristiano Ronaldo’s Underworld Football mobile game on Celljump’s new plug-in device for mobile phones, the MCP.
The MCP (Media Content Provider) is a plug-in device which transfers the game and other exclusive content, like parts of promotional adverts in which Cristiano Ronaldo has starred, directly onto wireless devices such as mobile phones, Smart Phones and wireless PDAs, without users having to go online.
Fans of Cristiano Ronaldo, who plays for Premier Division football club Manchester United, will be able to combine football and fantasy whilst playing the game. The character representing the international footballer and his fellow team-mates are given superpowers to take on a team of Underworld monsters in a game of football. The game draws on the best of fantasy games with monsters trying to tear the football star limb from limb, but it also incorporates Cristiano’s skills and personality in football.
Cristiano Ronaldo is enthusiastic about the MCP and the game: “My character has all my football skills and a host of extra weapons and tricks to take on the monsters,” he said. “It is great fun to play and very easy to download onto my mobile phone.”
Oivind Horpestad, Chief Executive of Celljump commented: “The Cristiano Ronaldo Underworld Football Game is an exciting and challenging game, which has been made easily accessible to Ronaldo’s fans on our new MCP. Fans just need to plug it into their phone and press download. It will then automatically be set up on their phone ready for them to play.”
Eduardo Djas, co-founder of YDreams said: “We see the advent of a physical plug-in device as being an additional method of installing games onto mobiles that will open new channels to market for developers, content owners and brands alike.”
Luis Correia, Director of Gestifute enthusiastically endorsed this initiative: “This is a new way of extending the Ronaldo brand into the hands of the fans and we see this as being the start of a range of similar products not only from Ronaldo but from the other players under Gestifute’s management.”
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