(1888PressRelease)
March 24, 2006 - Mumbai, Maharashtra, India, March 24, 2006 - You need not be in the Indian team to learn cricket from Australian cricket legend Greg Chappell. The Chappell Way, Greg's personally researched and patented mode of training, is now available to anyone who wants to learn the basics or improve his cricketing skills.
“Ever since I was a boy I have been fascinated with the game of cricket and committed to understanding its complexities. This journey has taken me to create The Chappell Way and my dream of assisting people in becoming a better player or coach,” says Greg Chappell, who is currently coach to the Indian team.
The Chappell Way Programme has been well researched for the past five years using footage of all the great batting and bowling performances over the years. A lot of this has been slowed down and analyzed to see what makes these players great. This is the basis of the cricket programme brought to India by some of the Australia’s best coaches and communicators, people that have helped make Australia a great cricketing nation.
In India, The Flea has been appointed official affiliates of AISA (Australian International Sports Academy). This programme is open to all boys between the ages 12 to 20 years, who wish to improve their game and learn what our national team is learning.
The Flea is also marketing AISA's coaching programmes for the Web and mobile phones.
The Chappell Way is a two-week programme that is meant to teach specialist skills to the participants, as well as inculcate a love for cricket. The training module takes into account a participant's individual strengths and weaknesses and hone them to perfection with personalized attention.
“We are proud to be associated with Greg Chappell and AISA and we hope to help them realize their vision of tapping the potential of talented youngsters all across India,” says Sunil Shibad, Director, The Flea.
Headquartered in Mumbai, with associates in Houston, St Louis, Brisbane and Pune, The Flea, India’s first and only non-traditional marketing communication agency, is already carrying out viral and buzz marketing campaigns for clients such as Himalayan Natural Mineral Water, matrisearch.com, Idea Cellular, fropper.com, Jopasana Wildlife Conservation and Tain Construction. With AISA and The Chappell Way, the Flea is now entering the field of sports marketing.
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