(1888PressRelease)
May 24, 2007 - Today, Fourteen Strategic Brand Consulting, clarified the unchanging spirit of its business philosophies towards corporate social responsibility. Director of Business Development, Arjun Ganesan comments, "We aim towards mutual prosperity for our clients as well as our stake holders. CSR issues for any corporation, small or large, plays a direct role on its end users' purchase patterns. A separate team has been assembled, to build creativity into every aspect of social responsibility as applicable in the corporate world today."
Fourteen with a background in brand strategy consulting for functional areas, are adept with the concepts of syndicated as well as customized creative requirements. This new step into the arena of vital CSR practices for market leaders is expected to influence stakeholder value for these corporations. Mr.Noronha, VP Business development adds, "The public is always watching. They have and will always know the impact of philanthropic and environmental operations by brand owners. In times of crises, goodwill gained from CSR will enable these brands to tide over tough times."
This initiative from Fourteen, will involve custom built presentations, events, road shows, model based experience building, public interaction and pr campaigns as applicable. In his closing note, Mr.Ganesan explained : A strong CSR campaign begins with identifying the various socioeconomic factors and the brand metrics that are in place. The public's ratings may be strongly coupled to several localized indicators. Guiding the corporation through the campaign will involve an optimum framework of new media, press, strategy and creative traditional media. Most industries have a number of issues in the areas of social responsibility. At Fourteen, we intend to increase brand equity and improve purchase patterns for companies that value their investment in CSR.
Fourteen Strategic Brand consulting has a composite online work flow, providing real time solutions for its clients.
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