(1888PressRelease)
September 17, 2008 - At a recent awards ceremony in London, Amps Fine Wines based in Oundle, Northamptonshire beat off some stiff competition including a number of big multiple retailers for the right to be able to display the industry’s Gold Award.
Amps has gone through remarkable evolution since it was founded in Oundle over one hundred years ago in 1901. From a town grocer to supermarket and now to a specialist wine & spirits company, the business is currently run by Philip Amps, the fourth generation of the family to hold the reins.
No stranger to business and wine awards, Philip commented “All of the team are delighted that such a powerful force in the wine industry has recognised our achievements in promoting the world class wines of New Zealand. As with all of our initiatives, we aimed to introduce the Kiwi wines in a relaxed and informative manner to our varied customer base.”
As well as the familiar Kiwi Sauvignon Blancs, Amps successfully made a special effort to introduce customers to other wines from the region such as the highly regarded Merlot, Chardonnay and Pinot Noir varieties. No doubt the judges from New Zealand Winegrowers were also impressed by the 63% uplift in sales of their wines over the summer period.
Danielle Freer who is responsible for marketing at Amps Fine Wines had put together the season’s promotions. She added “I think the judges liked the way that we got inventive. As well as our popular wine tastings we tied in the summer’s sporting events where England took on New Zealand at Rugby and Cricket. We held a New Zealand Festival where we served customers a lamb roast on the day of one of the rugby tests. Unfortunately England had lost pretty convincingly but we had the last laugh as our entire staff wore t-shirts at the event saying ‘Great Wine – Shame About The Rugby’. ”
It’s not only a title and trophy that Amps Fine Wines has won. As part of the award two employees of the business will travel to New Zealand on an all expenses paid wine tasting trip for two weeks. Philip has not decided which of his eight employees will travel as yet, however this is one business trip that seems to have caught the interest of most of his staff.
With a keen grip on service and communication to its varied customer base, Amps Fine Wines looks set to further its reputation in the retail and wholesale wine and spirits sector within the region. The Amps Fine Wines shop can be found in the centre of Oundle as well as online at www.ampsfinewines.co.uk
The Award:
Amps Fine Wines was presented with the ‘New Zealand Independent Wine Merchant Gold Award’ award by Warren Adamson, New Zealand Winegrowers Director for Europe.
New Zealand Wine Growers
5th Floor, New Zealand House
80 Haymarket
London SW1Y 4TE
www.nzwine.com
Amps Fine Wines:
Amps Fine Wines
6 Market Place
Oundle
Peterborough, PE8 4BQ
www.ampsfinewines.co.uk
For further information as well as images and interview possibilities, please contact:
Justin Jeffrey
Qi Marketing Ltd
justin ( @ ) qimarketing dot com
01832 238248
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