Wichita, KS (1888PressRelease)
April 01, 2009 - INVISTA’s CORDURA® Baselayer brand microsite - www.DefendYourBase.com - was recently recognized by the International Academy of Visual Arts. The brand’s agency of record, Howard, Merrell & Partners, received the 2008 W3 Silver Award from the Academy for the creation of the microsite that was conceptualized to aid in the launch of the CORDURA® Baselayer fabric portfolio.
“The DefendYourBase.com microsite provides consumers with an exclusive look at the CORDURA® Baselayer brand of fabrics,” said Cindy McNaull, global CORDURA® brand manager. “Designed to facilitate communication with military, law enforcement, and tactical consumers, the www.DefendYourBase.com microsite enables users to explore the features and benefits of our No Melt, No Drip CORDURA® Baselayer fabric and also includes a Buy Now link for immediate product purchasing options.” The microsite also links to www.CORDURA.com , where consumers can locate other products made with CORDURA® fabrics – fabrics that are all about durability.
“The protective qualities of CORDURA® Baselayer fabrics were brought to life with miniature defenders – such as tanks, helicopters and snipers – that guarded a life-sized soldier wearing the t-shirt,” said Steve Olshansky, senior copywriter for Howard, Merrell & Partners. “Essentially, the soldier’s body became the battlefield.”
In determining winners, entries are judged based on a standard of excellence, as determined by the International Academy of Visual Arts (IAVA), according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Web site entries were judged on creativity, usability, navigation, functionality, visual design, and ease of use.
The W³ Awards honor creative excellence on the Web and recognize the creative and marketing professionals behind innovative developments in videos and marketing programs. Sanctioned and judged by the IAVA, the W³ Awards is the first major Web competition to be accessible to everyone from the biggest agencies to the smallest firms, and no preference given to the size or prestige of the agency, firm or company. The organization receives more than 3,000 entries from top companies and advertising agencies worldwide.
About Howard, Merrell & Partners
Raleigh, NC-based Howard, Merrell & Partners, Inc., specializes in linking business and communications strategies to yield higher levels of financial performance for its clients. Founded by Jack Howard in 1945 and later reorganized as Howard, Merrell & Partners under Mac Merrell’s leadership, the agency is a pioneer in understanding and applying the power of emotions to develop more effective business and communications strategies. Agency service offerings include brand development, creative development and production, consumer insight research, public relations, media asset services, event planning and management and strategic account management. For more information, visit www.merrellgroup.com.
About CORDURA® Brand
CORDURA® brand is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel. For more information, visit www.CORDURA.com.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
CORDURA® Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
www.CORDURA.com
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