Collective Bias and Mars Philter to Host Lunch and Learn on Social Shopper Marketing Trends
A lunch and learn will be held on February 20, 2012 to discuss social shopper marketing trends of 2011 and 2012.
- (1888PressRelease) January 17, 2012 - Collective Bias, a leading shopper media company, and Mars Philter, a shopper marketing agency based in Toronto, will host a lunch and learn on Friday, January 20, 2012. John Andrews, CEO and Co-founder of Collective Bias, will discuss social shopper marketing trends in 2011 and 2012.
"Many of our clients ask for solutions in the social space," said Janine Flaccavento of Mars-Philter. "John will reveal creative solutions in social media and shopper marketing that brands and retailers used in 2011, and what he believes will trend in 2012."
"Brands and retailers really started to integrate social media into their overall marketing plans in 2011, and even more will do so in 2012," said Andrews. "The question is, what sticks and what doesn't? And how can brands and retailers successfully produce social media programs that move the needle at retail?"
Brands and retailers are invited to attend the lunch and learn in person or online. Attendees will learn what social media trends they can implement into their marketing plans for 2012 to successfully engage consumers, build brand loyalty and drive sales.
Social Shopper Marketing: What was hot in 2011, and what's hotter in 2012
By John Andrews, CEO and Co-Founder of Collective Bias
Date: Friday, January 20, 2012
Time: 11:00 am - 12:00 pm EST
About Collective Bias
Collective Bias, LLC, drives retail sales through the coordinated creation of social media stories. Our Social FabricŪ community members connect with the brands and retailers they use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. Clients of Collective Bias include: Glidden, Nestle, General Mills, Sara Lee, Tyson, ConAgra, Elmer's, Sears/Kmart. For more information, visit http://www.collectivebias.com.
Mars-Philter Inc., headquartered in Toronto, Canada, is a shopper marketing and retail advertising agency and a member of the global Mars Advertising network. At Mars-Philter, the shopper comes first. Understanding his or her needs and wants is key to developing compelling creative communications that build brands while ringing registers. For more information contact visit http://www.mars-philter.ca or contact Janine Flaccavento at flaccaventoj ( @ ) mars-philter dot ca dot
VP, Communications - Collective Bias
bradlawless ( @ ) collectivebias dot com