Coldwell Banker Residential Brokerage's Sales Jump 17% In Sacramento Area to Outpace Top Competitors
Coldwell Banker Residential Brokerage has been growing rapidly in the Sacramento metro area with both sales volume and market share soaring year to date, the company reported today. Coldwell Banker has also added nearly 100 agents in the past year to meet growing customer demand.
- Sacramento, CA (1888PressRelease) June 14, 2011 - Despite a challenging housing market, Coldwell Banker Residential Brokerage's sales volume and market share both soared over the past year to outpace its top local competitors, the company announced today.
Coldwell Banker Residential Brokerage saw its sales volume year to date jump 17 percent over the same period a year ago. Additionally, its market share spiked more than 18 percent during that same period.
The sharp rise in sales volume came at a time when the average local brokerage actually had a 1 percent decline in volume and some of the leading firms experienced a 12 percent drop, according to figures derived from MLS data for Sacramento and Placer counties.
"The local real estate industry is going through a major sea change with a shift in leadership among top brokerage companies," said Kris Vogt, president of Coldwell Banker Residential Brokerage. "We're excited that despite the turbulent market, Coldwell Banker has led the way in sales growth."
Vogt said the positive numbers "are a testament to the trust that home buyers and sellers have placed" with the company. "I also think it's a credit our outstanding sales team," he said. "They not only very skilled at what they do, but they handle themselves with the utmost integrity and professionalism."
Coldwell Banker Residential Brokerage is already the leading residential real estate services company in Northern California. But Vogt said the firm has focused on expanding its presence in the Sacramento area over the past year, making the local region the company's highest priority in terms of recruiting and supporting talented veteran agents.
Just since July 2010, Coldwell Banker's agent workforce has spiked from 686 to 773. "Many of the agents are award-winning, seasoned Realtors who chose to join Coldwell Banker because of the stability of the industry's leading company as well as the opportunities to grow their business," Vogt said.
Vogt said that as the largest real estate services company in the nation and around the world, "we've weathered the housing downturn better than others. Agents are keenly aware that we can offer them the scale and scope, the networking and the kind of resources that no one else can."
The agents who have recently joined the company have been responsible for about $200 million in annual sales volume at their previous companies. The recent hiring spree has helped Coldwell Banker meet increasing demand from homebuyers and sellers in the local area.
"We're extremely proud of our rapid growth in the Sacramento market, but we are very aware that this is all about our customers," Vogt said. "We need to continue doing everything we can to support our agents so that they can provide the very best possible service to our clients. We intend to continue working hard to earn our customers' trust and loyalty every day. That's the only way to stay number one."
About Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe and nearly every market in between. The company has 62 office locations and more than 3,600 sales associates throughout Northern California. Last year the company handled 13.5% of all dollar volume sold in Northern California, more than double its nearest competitor. Through its internationally renowned Coldwell Banker Previews® program, the company leads the luxury home market in Northern California, representing more than 22% of all dollar volume sold of properties over $1 million. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT has 750 offices and 45,000 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Corporation, NRT operates Realogy's company-owned real estate brokerage offices. For more information please visit www.CaliforniaMoves.com or call 925.275.3085. DRE # 00313415.