(1888PressRelease)
October 19, 2008 - Houston, TX, -- Black hair care is a multi billion-dollar industry and still growing. Black women outspend other women by a factor of two to six times when it comes to hair care
Black hair can be styled in a number of ways natural or straightened. For many, the straight-hair look was a symbol of conformity and professionalism, while the natural style was adapted by the more adventurous.
Black hair tends to be more course and thicker than Caucasian hair, the assumption is that thicker more course hair is stronger, which is not true. Because the hair is thicker conditioners and supplemental oils cannot penetrate the hair and scalp. Therefore the hair is dryer and more susceptible to damage, especially during dry, hot and/or sunny conditions. Without proper treatment, deep conditioning and/or continuous maintenance black hair can become severely damaged very quickly.
Hair straightening is the most trendy and popular method of hair styling today. Straightening black hair requires a chemical process called relaxers. Relaxers are one of the most potent and alkaline chemical treatment and should be applied by a professional stylist only. Severe damage can occur if applied carelessly. The purpose of a hair relaxer is to destroy peptide bonds. It is important that your hairstylist chooses a premium product so the process is less stressful on the hair.
When properly applied the revolutionary relaxer system will provide maximum straightening without drying and damaging the hair leaving the coarsest textures silky smooth.
Relaxers come in various formulas such as sensitive, mild and regular formulas. Clio Micro Emulsion Relaxer System will meet your hair care needs, replenish and nourish the hair and scalp. This four step process includes, Clio Protective Gel, Relaxer, Silky Trio Conditioner, Clio Neutralizing Shampoo.
The revolutionary Clio Micro Emulsion Relaxer System is formulated with organically grown botanicals, essential oils, vitamins and antioxidants. Anti reversion agents and sunscreens offer maximum protection for the hair and scalp.
Clio Micro Emulsion Relaxer System is a salon exclusive product, created to meet the needs of hairstylist that want to offer their clients breakthrough products that are natural and eco-friendly.
Contact:
Cathy Mogler
JMC Houston
Houston, TX
720.261.7878
cathyjmchouston ( @ ) yahoo dot com
http://www.clioproducts.com
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