Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
February 17, 2009 - Natalie Perkins, president of Clean Design, Inc. (www.cleandesign.com), a design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth, has announced that Bill Campbell has been named brand strategy director. In this position, Campbell is responsible for leading the strategic efforts for Clean Design’s clients by overseeing the agency’s marketing research and brand strategy offerings.
Campbell will lead new business efforts and set the agency’s strategic direction. He has been with Clean Design for more than eight years, formerly serving in the positions of client services lead, interactive marketing manager and managing director. Prior to joining the agency, he served as director of annual giving for The V Foundation for Cancer Research.
A native of Geneseo, Ill., Campbell earned his bachelor’s degree in English with a minor in advertising/marketing from the University of Illinois in Champaign, Ill. He is currently working toward his Principles of Marketing Research Certification through a program offered by the University of Georgia, Marketing Research Institute International and the Marketing Research Association. Actively involved in the Triangle chapters of the American Marketing Association and the Interactive Marketing Association, Campbell resides in Raleigh with his wife, Jen, and daughter, Maggie.
Clean Design, Inc. is a design agency specializing in uncovering brand truths that each client can own and their customers will believe and respond to. The agency continues to strengthen its commitment to design anything better by building a strategic platform to support clients’ brand strategy and creative products.
News Facts:
• Natalie Perkins, president of Clean Design, Inc. (www.cleandesign.com), a design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth, has announced that Bill Campbell has been named brand strategy director.
• In this position, Campbell is responsible for leading the strategic efforts for Clean Design’s clients by overseeing the agency’s marketing research and brand strategy offerings.
• Campbell will lead new business efforts and set the agency’s strategic direction.
• He has been with Clean Design for more than eight years, formerly serving in the positions of client services lead, interactive marketing manager and managing director.
• Prior to joining the agency, he served as director of annual giving for The V Foundation for Cancer Research.
• A native of Geneseo, Ill., Campbell earned his bachelor’s degree in English with a minor in advertising/marketing from the University of Illinois in Champaign, Ill.
• He is currently working toward his Principles of Marketing Research Certification through a program offered by the University of Georgia, Marketing Research Institute International and the Marketing Research Association.
• Actively involved in the Triangle chapters of the American Marketing Association and the Interactive Marketing Association, Campbell resides in Raleigh with his wife, Jen, and daughter, Maggie.
• Clean Design, Inc. is a design agency specializing in uncovering brand truths that each client can own and their customers will believe and respond to.
• The agency continues to strengthen its commitment to design anything better by building a strategic platform to support clients’ brand strategy and creative products.
Quotes:
“Bill has been a valuable leader in the agency for several years,” said Perkins. “Promoting him to lead the agency’s brand strategy department is an exciting decision for us and our clients. His unique approach to uncovering insights and simplifying messaging provides a huge benefit to our design work and our clients.”
About Clean Design, Inc.:
Clean Design, Inc. is a design agency specializing in uncovering brand truths that each client can own and their customers will believe and respond to. The agency works with some of the world’s most recognized brands including John Deere, IBM, Lenovo, Progress Energy and Sony Ericsson. Clean Design provides high-quality graphic design, advertising, environmental design, interactive design, identity and packaging. The agency has been committed staying true to its purpose: to design anything better. Most recently, Clean Design was recognized by Neenah Paper as a Silver award winner in the text and cover category for their work on the 2007 SAS Global Forum collateral design. For more information, please visit www.cleandesign.com.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty ( @ ) mmimarketing dot com
PR Firms Raleigh, NC
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