Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
May 27, 2009 - Natalie Perkins, president of Clean Design, Inc. (www.cleandesign.com), a branding and design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth, has announced that the firm has been named the agency of record for The Umstead Hotel and Spa following a competitive review process.
Clean Design will develop the brand strategy, a new advertising campaign and a comprehensive marketing program to raise awareness of The Umstead brand across the state.
The Umstead Hotel and Spa offers unparalleled service and accommodations for business and leisure travelers and is renowned for its serene interiors, extensive art collection, natural beauty, award-winning spa, and its inventive Herons restaurant. Located in Cary, N.C., the hotel is six minutes from Raleigh-Durham International Airport and centrally located to all area attractions in downtown Raleigh, Chapel Hill, Durham and the Research Triangle Park. The Umstead is a 2009 Mobil Travel Guide Five Star Award recipient and 2009 AAA Five Diamond Award winning hotel.
Related Links:
www.cleandesign.com
www.theumstead.com
www.mmimarketing.com
News Facts:
• Natalie Perkins, president of Clean Design, Inc. (www.cleandesign.com), a branding and design agency specializing in
uncovering the insights and ideas that reveal a company’s brand truth, has announced that the firm has been named the
agency of record for The Umstead Hotel and Spa following a competitive review process.
• Clean Design will develop the brand strategy, a new advertising campaign and a comprehensive marketing program to
raise awareness of The Umstead brand across the state.
• The Umstead Hotel and Spa offers unparalleled service and accommodations for business and leisure travelers and is
renowned for its serene interiors, extensive art collection, natural beauty, award-winning spa, and its inventive Herons
restaurant.
• Located in Cary, N.C., the hotel is six minutes from Raleigh-Durham International Airport and centrally located to all area
attractions in downtown Raleigh, Chapel Hill, Durham and the Research Triangle Park.
• The Umstead is a 2009 Mobil Travel Guide Five Star Award recipient and 2009 AAA Five Diamond Award winning hotel.
Quotes:
“We selected Clean Design for their strategic approach to defining The Umstead brand,” said Leah Goodnight, director of marketing for The Umstead Hotel and Spa. “We felt that the agency understood our brand from the very beginning. They have a great design sensibility and their collaborative, inclusive culture is very similar to ours.”
“We are honored to be selected as the agency of record for The Umstead Hotel and Spa,” said Perkins. “It is a spectacular property, and the goal of our work with The Umstead is to create a marketing campaign that will bring the unique and memorable experiences to life for guests and the community.”
About Clean Design, Inc.:
Clean Design, Inc. is a branding and design agency specializing in uncovering the insights and ideas that reveal a company’s brand truth. The agency works with some of the world’s most recognized brands including John Deere, IBM, Lenovo and Progress Energy. Clean Design provides high-quality graphic design, advertising, environmental design, interactive design, identity and packaging. The agency is committed to staying true to its purpose: to design anything better. Most recently, Clean Design was recognized by Neenah Paper as a Silver award winner in the text and cover category for their work on the 2007 SAS Global Forum collateral design. Clean Design is the largest design agency in the Triangle. For more information, please visit www.cleandesign.com.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty ( @ ) mmimarketing dot com
PR Firms Raleigh, NC
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