Seattle-Bellevue-Everett, WA (1888PressRelease)
June 29, 2008 - Classic Insulation & Pest Control has hired WorldLight Media to produce it's new Branding Identity. The centerpiece of this Brand Strategy is their new website: www.ClassicInsulation.com. But they also have completely updated their corporate image with a new logo, business cards, yellow page ads, and brochures. "Everything about the way this company looks has been enhanced" said Nathan Solla, Creative Director of the campaign and Owner of WorldLight Media. "Classic Services already has a solid reputation of quality service in the community, but their current branding didn't do a good enough job of showcasing that quality. Now every time they engage in marketing activity, everything their customer sees is saturated with an image of high quality professionalism that truly reflects their commitment to excellence."
While Classic Insulation & Pest Control offers many valuable services, it was difficult to come up with a new identity for the logo that was simple, yet easy to remember and pronounce. "'Classic Services' is the name they may mention while answering the phones, but it does not say really anything about what they do," Solla said, "Plus, the domain name was already taken!"
After conducting an analysis of the industry and target market, the domain name "classicinsulation.com" was selected. "Eventually, other domain names, like 'classicpestcontrol.com' and 'classicservices.com' will become available," predicted Solla, "and we can help them acquire those domains to further their brand strategy."
For now, check out the new website: Classic Insulation & Pest Control
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