(1888PressRelease)
October 30, 2009 - The Awards is the first of its kind in the region, being both wholly independent and based entirely on the opinions of over 5,000 consumers who hold and use payment cards polled across Indonesia, Malaysia, Philippines, Singapore and Thailand.
In addition, Citibank also clinched awards in Indonesia for Best Premium Credit Card and Best Product Innovation for its Citibank Cash Back credit card; in Malaysia for Best Card Issuer, Best Rewards Program for its Citibank World Privileges credit card and Best Product Innovation for its Citibank-Shell credit card; in the Philippines for Best New Product for its Citibank-Rustan’s credit card; and in Singapore for Best New Product for its Citibank Dividend Signature credit card.
Shirish Apte, Citi Asia Pacific CEO, who accepted the awards said: "We are thrilled that consumers recognize Citi’s commitment to providing them with the best value propositions to meet their varied needs; unique customer experiences
and protection when using their Citibank cards. They also appreciate our use of leading-edge technology to enhance their interaction with us. Their feedback will certainly enhance our efforts to be relevant and to continue to be the card of choice in the region.”
The consumer poll used an on-line research methodology where respondents were asked to rate card products that were issued in their country and in the card categories that they held and the products that they were aware of. The regional awards are based on averages taken from the individual consumer ratings in each country.
Commenting on the awards, Michael Lafferty, Chairman of the Lafferty Group said: "Citibank's regional wins are a result of strong ratings across the board in each country, as the regional awards are based on country averages. Citibank is clearly the region's best-positioned cards issuer offering a sophisticated and well segmented card product suite."
Surath Chatterjee, Citi Asia Pacific Head for Cards added: ”The Best Card and Most Trusted Card Issuer regional awards are very significant for us. They come at the peak of one of the most difficult economic environments that we have seen n Asia. We are clearly the credit card of choice for the region. This achievement on the regional and country level is testament to every member of our Cards team, who are constantly innovating to deliver an unrivalled range of quality card products to our clients. Winning this prestigious poll is an important endorsement and a great vote of confidence from the consumers in the Citibank brand.”
Issued by Citi For further information:
Regina Seow Tel: +65 63283339 Email: regina.seow ( @ ) citi dot com
Citi Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management.
Additional information may be found at www.citigroup.com or www.citi.com.
About Lafferty
Lafferty Group is dedicated to providing the highest standards of insight, objectivity and market intelligence to leaders in the worldwide retail banking, cards and personal financial services industry. The group’s comprehensive service offer includes: Councils, Research, Newsletters, Conferences, International Trade Association Management & Advisory Services.
###
