(1888PressRelease)
May 16, 2009 - “ Diego, a freelance architect, together with his wife Laura both focus on creating one-of-a-kind garments using bold colors and striking graphic patterns, with inspirations from architecture, photography and graphics. As a refreshed Holiday Inn Melaka, we are inline with CHULA’s concept and this is why we are partnering with great brands such as CHULA, Mercedes Benz, Malaysia Tatler, Carmenz and Lite FM in this unique event,” commented Christoph Voegeli, General Manger of Holiday Inn Melaka.
“CHULA in Spanish, close to meaning ‘cool’, mixes vibrantly hued Spanish designs with silky rich textures of Asian fabrics, each piece caringly handcrafted with 100% silk. Each CHULA garment is produced on a very limited scale and artisanally by hand. Variations in color scheme and embroidering techniques guarantee that each dress is truly exclusive,” said Hazel Hooi, a partner of CarmenZ, Lot 10, Kuala Lumpur, where CHULA is exclusively retailed.
“The new collection, CHULA Animals, is all about the animals that every woman has inside; the favourite animals of every woman when they were a child and being able to bring the animals to their closets through CHULA!” said Hazel.
Season after season, CHULA does not follow the tyranny of fashion trends, and therefore sets its own unique tempo apart. Who then is a CHULA woman? “A CHULA woman is an artistic, authentic, confident, exuberant individual and a true connoisseur of all things special!” said Hazel.
CHULA is also exclusively retailed in Spain, Vietnam, Kuwait, Australia, Chile, Mexico and Austria.
During that night, a fashion show saw models flaunting new designs by CHULA with IPA-NIMA handbags. The event was well attended by 420 distinguished guests and the VIP for the event was Dr.and Mrs Armin Kössler, Deputy Head of Mission of German Embassy, Kuala Lumpur/Malaysia, Datuk and Datin Georg Schlumpf, Mr Diego and Laura Cortizas, Datuk and Datin Koh Nai Kwong and more.
In collaboration with Holiday Inn Melaka, the new CHULA Animals as well as a combination of CHULA’s past collections (Black & White, Squares, Girls, Lines, Circular, The World) will be presented at the CHULA INTERNATIONAL FASHION SHOW event on Friday, 24th April 2009 at Holiday Inn Melaka. Tickets are priced at RM88nett per person and RM99 ++ per person. For more information and reservations, please contact the hotel at 06-285 9000.
Holiday Inn Melaka is located at Jalan Syed Abdul Aziz, 75000 Melaka, Malaysia which is accessible to the city’s main shopping complexes and just a short walk to neighbouring UNESCO sites such as The Stadthuys, Christ Church and Jonker street to name a few. Holiday Inn Melaka also commands an unrivalled view of the picturesque Straits of Melaka, a view that will appeal to both the corporate and leisure markets. To make a reservation, please call (606) 285 9000 or visit www.melaka.holidayinn.com
CarmenZ is located at Lot S11, Level 2, Lot 10 Shopping Centre, Kuala Lumpur. For details, call 03-2143 3336 or visit www.carmenz.com.my
Media Contacts:
Connie Chin
Holiday Inn Melaka
Tel: (606) 285 9193
connie.chin ( @ ) ihg dot com
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