(1888PressRelease)
June 17, 2009 - B2B and B2C Chief Marketing Officers from leading companies throughout North America met to assess ways of improving performance and ensuring ROI at the Chief Marketing Officer Summit in Boca Raton, FL. Keynote Deborah Nelson, Senior Vice President of Marketing, Technology Solutions Group, HP, discussed this very issue in her presentation “Counting what Counts: ROI Techniques and Tools to Demonstrate Marketing’s Value.” Her session gave practical solutions to ensure that marketing’s impact cannot be ignored.
In his presentation, Rakesh Sahay, Chief Marketing Officer of Global Electronic Services at GE Capital Corporation discussed the application of analytical marketing to a B2B scenario. By outlining the marked difference between B2B and B2C marketing, Mr. Rakesh highlighted the importance of the sales force in this B2B relationship, how the sales force can be structured and more importantly, what analytical methods could be applied to improve the overall process.
Speakers from Pitney Bowes and Xerox Corporation addressed evolving corporate brands to communicate brand identity across market sectors. Richard Wergan, Vice President, Worldwide Brand Marketing and Advertising, Xerox Corporation, reviewed the evolution of popular brands such as Nike and Apple throughout their lifecycle and drew on the experience of Xerox’s recent re-branding to share the process and positive results. Daniel Kohn, Vice President, Corporate Marketing, Pitney Bowes showed how this type of evolution can change the customer’s perception of a brand and tap into desired target groups.
This year’s event featured other forward-thinking keynotes and speakers including:
Pablo Azar, Assistant Vice President, Marketing Strategy, Measurement and Insights, Allstate Insurance Company
Mark Quinn, Group Executive Vice President, Sales and Marketing, Leggett & Platt, Inc.
Michelle Accardi, Vice President, Global Marketing Shared Services, CA
Caroline Pieper-Vogt, Senior Vice President of Group Business Development, Clarins Group USA, Inc.
Gannon Jones, Vice President, Marketing, Frito-Lay North America, Inc.
Nigel Dessau, Senior Vice President and Chief Marketing Officer, AMD
Amit Shankardass, Chief Global Marketing Officer, Sitel
Thomas Mooney, Executive Vice President and Chief Marketing Officer, Teleflora, LLC
Peggy Ballard, Senior Director, Worldwide Service Provider Marketing, Cisco
Michael Ferrara, Former Senior Vice President, Marketing, Coty Inc.
Richard Turer, Vice President, Marketing, OSI Restaurant Partners, LLC
Lisa Baird, Chief Marketing Officer, US Olympic Committee
Rod Nenner, Vice President, Marketing and National Brand Sponsorship, The Washington Redskins
The Chief Marketing Officer Summit is the ideal platform to discuss the pressing issues faced by today’s B2B and B2C Chief Marketing Officers. Over three days attendees interact and share experiences through speaker presentations, formal and informal networking opportunities as well as pre-scheduled meetings with selected solution providers.
Organizers
One of the world's leading business information companies, marcus evans is dedicated to the provision of global business intelligence and information to assist in strategic and effective decision-making. This information is disseminated through the following business divisions: summits, conferences, business training, market analysis, business publications and corporate hospitality. Established in 1983, marcus evans produces more than 150 of the world's leading business and economic summits for senior decision-makers.
###
