Atlanta, GA (1888PressRelease)
May 16, 2008 - According to surveys performed by The Kindness Revolution™, Chick-fil-A is consistently the overwhelming leader in kindness according to consumers. .
“We perform ongoing kindness surveys in various cities, such as Memphis, Atlanta, Birmingham, and others. Additionally, we conduct opinion polls in cities all across the US. Chick-fil-A is unquestionably the hands-down leader when it comes to kindness” according to Ed Horrell, author of The Kindness Revolution and founder of the initiative of the same name.
“Of all the categories that we survey, such as banking, auto dealers, health care, and others, no company consistently stands out in their category like Chick-fil-A. Consumers consistently report on their experience versus the quality of the food. In other words, while Chick-fil-A does indeed have an exceptional product, it is the experience that consumers talk about.”
“The significance of these results”, Horrell continues “is the importance of values, such as kindness, in the leadership and service of competitive organizations”.
“Companies who focus on culture as opposed to strategy will succeed in the end. With so many choices, consumers are looking for the differentiators. Kindness is one of those.”
The Kindness Revolution is a business-led initiative consisting of member companies who are committed to raising the awareness of the importance of values, such as kindness, in their leadership and customer service. This awareness is achieved via the Spirit of Kindness Awards, community kindness surveys, seminars and learning events, “Days of Kindness” celebrations, and other corporate sponsored events.
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