(1888PressRelease)
July 27, 2007 - LOS ANGELES – Cefiore was recently named “Best Frozen Treat” by the Los Angeles Downtown News, beating out competitors Pinkberry and Red Mango, as well as Baskin-Robbins, Ben & Jerry’s and Coldstone Creamery.
“From Pinkberry to Red Mango to Yogurberry, everyone claims to be the best. But in Downtown, when you're looking for a taste of guilt-free heaven, Cefiore can't be beat,” says the LA Downtown News.
This win marks a new chapter in the ongoing battle of the non-fat frozen yogurt chains. With a seemingly endless amount of copycat shops arriving daily, the award shines a sweet light on Cefiore’s flagship store in the Japanese Village Plaza.
“We’re honored that the downtown community is showing such strong support for Cefiore,” says VP Danny Kim. “We pride ourselves on customer service and quality, so we’re happy to see that being recognized.”
Los Angeles is now in the throws of a very serious yogurt war, and competition has been tight. The grand opening of the new shop on Hollywood Boulevard will put the chain at almost 20 locations, closing in on competitor Pinkberry. Cefiore is confident that this latest accolade will help them break away from the clutter and send a message that the bar has been set a little bit higher.
About Cefiore:
Cefiore is a national chain dedicated to providing a healthy alternative to satiate a craving, or cool off on a hot day. From its clean, hip ambience to its delicious non-fat Italian yogurts, fresh fruits, and aromatic teas, Cefiore is the perfect retreat for healthy individuals with the most discerning of palettes. Please visit www.Cefiore.com for more information.
For press inquiries please contact Tyler Barnett at 323.937.1351.
