(1888PressRelease)
June 19, 2009 - Sausalito, CA – Catherine Maley, founder of Cosmetic Image Marketing is pleased to announce that she has presented four educational sessions at the 5th Meeting of Facial Cosmetic Surgery, June 3rd-7th in Las Vegas , NV.
The symposium is annually organized by the Multi-Specialty Foundation and addresses leading educators from the fields of Oculoplastic Surgery, Dermatologic Surgery, Facial Plastic Surgery and Plastic Surgery. It focuses on full interactive teaching programs with a particular emphasis on facial rejuvenation.
As an expert speaker who has been invited to dozens of cosmetic surgery meetings so far, Catherine Maley provided several informational sessions related to aesthetic advertising and medical marketing. The four main talks included: 50 Ways to Attract More Aesthetic Patients, The 8 Worst Advertising Mistakes, The Art of the Successful
Patient Consultation Process and The Best and Worst Money I Have Spent on Marketing: The Doctor’s Perspective.
These sessions’ goals were to provide the key points that would help aesthetic practices to be more efficient and attract more patients in this challenging economic climate. By attending Catherine Maley’s talks, cosmetic surgeons also had the chance to voice their questions and concerns relating to cosmetic procedure advertising and marketing during the recession. Catherine shared from her many years experience of “watching” cosmetic patients’ behavior and discussed about evidence based marketing strategies, among which: how to promote practices to stand out from competitors, how to get the staff to promote services easily and effortlessly, how to use databases more effectively, how to reclaim old patients and bring them back, how to develop a brand and more.
The talk entitled The 8 worst advertising mistakes presented the following key discussions:
• Examples of ideas that fell flat and why
• How NOT to waste another dime on bad advertising
• Learn what to say and how to say it to get a response from your ads
• Elements needed in your ads that get your telephone to ring
• How to know if your ad was a success or a failure
• Does your image attract your preferred patients.
Catherine Maley commented on the Multi-Specialty Foundation event “I was very pleased to participate at this year Facial Cosmetic Surgery Meeting. I received many inquiries of how to market an aesthetic practice during shaky times. The discussions I had with cosmetic surgeons demonstrated that this is not the time to stand still and wait. Those who proactively act will fare the best. If and when patients don’t come to aesthetic practices as freely as before, then a strategic plan is needed to make it happen.”
One of the attendees said, “Catherine was the best speaker of the entire program. She woke us up with her enthusiasm and creative strategies.”
About Catherine Maley, MBA.
Catherine Maley is the author of the book carried by ASPS, called Your Aesthetic Practice: What Your Patients Are Saying, a noted speaker and regularly contributing editor to numerous medical trade journals, and was recently interviewed by the New York Times. Ms. Maley founded Cosmetic Image Marketing in 2000 and her firm specializes in helping physicians gain more aesthetic patients.
Visit www.CosmeticImageMarketing.com or call 1 (877) 339-8833.
About the Multi-Specialty Foundation
The Multi-Specialty Foundation is a not for profit educational foundation. The foundation's main objective is the creation and maintenance of a recurring annual symposium that includes leading educators and teachers from the fields of Occuloplastic Surgery, Dermatology, Facial Plastic Surgery, & Plastic Surgery. Visit www. multispecialtyfoundation.org
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