(1888PressRelease)
February 16, 2008 - INDIANAPOLIS, IN – Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that in celebration of Earth Day 2008 on April 22nd, the company is hosting its second annual Toxic Takedown Challenge™. The Toxic Waste® Hazardously Sour Candy® Toxic Takedown Challenge™ promotes environmental awareness for kids of all ages (6 years old and up) and encourages them to pay tribute to the environment by actively participating in Earth Day festivities. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
Beginning today through May 31st, the public is invited to visit www.toxicwastecandy.com to enter a drawing for a chance to win Toxic Waste candy and a $500 United States EE Series Savings Bond. Entering is easy and fun! Participants are asked to fill out an entry form and submit a tip or creative idea about what people can do to help the planet and the environment. One lucky grand prize winner will be awarded a week’s supply of Toxic Waste candy and the Savings Bond, plus 25 runner ups will win Toxic Waste Candy. Winners will be announced on June 6th, and their entries will be posted on the Toxic Waste website.
Last year, countless publications and over fifty radio stations across the country, partnered with Candy Dynamics to celebrate Earth Day. To get the ball rolling this year, Candy Dynamics and Toxic Waste are providing editors and producers with a list of twenty useful environmental tips to share with their audiences. The list can be found at the end of this press release.
Candy Dynamics offers an array of Toxic Waste candy products that are guaranteed to make all kids pucker with sour delight. The flagship product, Toxic Waste Hazardously Sour Candy, has the only double-action sour flavor on the planet, and is packaged in a novelty toy toxic waste drum. Available in sour Green Apple, Cherry, and Blue Raspberry flavors and sealed in high impact packaging, Toxic Waste Nuclear Sludge® Sour Bars will please candy lovers everywhere. Toxic Waste Sour Candy Sprays® are a unique liquid sour-candy-and-toy-in-one that comes with one of three collectible Toxic Waste character finger puppets. Finally, Toxic Waste Sour Dip & Lick Lollipops® combine a delicious sour lollipop with intense Toxic Waste sour powder. Featuring a specially molded lollipop shape that allows for the maximum in sour flavor powder punch per dip, this treat offers kids an interactive candy eating experience that promises yummy non-stop fun with each and every dip and lick.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens ( @ ) stylegroup dot com or jeffa ( @ ) stylegroup dot com
2008 EARTH DAY TIPS FOR HELPING THE ENVIRONMENT
Courtesy of Toxic Waste® Hazardously Sour Candy® and the Toxic Takedown Challenge™ www.toxicwastecandy.com
At Home:
1.Replace incandescent light bulbs with compact fluorescent bulbs, they produce the same amount of light as normal bulbs, but use about a quarter of the electricity and last ten times as long.
2.Install low-flow showerheads and faucets that will use half the water without decreasing performance. Turning down the hot water heater to 120°F will also reduce electricity use while cutting costs by as much as 50%.
3.If you have house plants, water them with left-over drinking and cooking water whenever possible to reduce water consumption.
4.Run your dishwasher only with a full load.
5.Reduce the amount of on “standby power” you use by unplugging electronic appliances you are not currently using.
6.Reuse margarine tubs to freeze foods or pack lunches to reduce the need for foil or plastic wrap.
7.Reduce organic waste by composting food scraps, and by leaving short grass clippings on lawns to decompose.
8.Create designated holding bins for each type of recyclable product and place these in a convenient spot in you home/garage/office.
9.Paint your home a light color if you live in a warmer climate and a dark color if you live in a cold climate, it can help regulate the heating and cooling of your home.
10.Cancel subscriptions to magazines or newspapers you don't actually read, especially if you could read them at the local library. Give old issues to friends, coworkers, nursing homes, doctors’ offices or libraries.
At School:
11.At school, kids should use both sides of a sheet of paper before recycling it.
12.Ask your teachers to set up a reuse box in the classroom for used pencils, pens, folders and other items that are still usable.
On the Road:
13.Save gas by carpooling or using public transportation and you can save nearly $2,000 at the pump.
14.Make sure to drive smart. A well-tuned car with properly inflated tires uses less gasoline, cuts pollution and saves money.
15.Write to policy makers to urge them to raise fuel economy standards to 40 miles to the gallon, we can save nearly 4 million barrels of oil a day. The technology exists to make our cars go farther on a gallon of gas. Using less gasoline is the biggest single step we can take to curb global warming because the less gasoline we burn, the less CO2 we put into the air.
In General:
16.Recycle paper. Recycling a stack of newspapers only 4 feet high will save a good-sized tree.
17.When shopping, if you only buy a few products skip the shopping bag and for larger purchases, bring your own cloth bags.
18.To reduce garbage production, participate in bulk buying programs so you can purchase larger quantities of items with less packaging.
19.Recycle old clothing by donating it (in season) to homeless shelters, thrift stores, and other community organizations.
20.Buy durable (long-lasting, multiple-use) items instead of those that are disposable or cheaply made.
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