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05
Oct
2006

Cambridge’s Own LaGroceria Restaurant Stars As Set For MTV’s “MADE

DATELINE: CAMBRIDGE, MASS…LaGroceria restaurant, a Central Square, Cambridge landmark celebrating its 35th year in business, is the choice venue for an episode of MTV’s new season of “MADE” starring Keith Sidle.


(1888PressRelease) October 05, 2006 - The contemporary, elegant atmosphere of LaGroceria fine dining establishment offers the perfect backdrop for one of Sidle’s key scenes – a dinner date.

“MADE” is a reality show that offers one willing candidate a chance to chase their dream and make themselves over. This season, Sidle, a burly 17 year-old outdoorsman, is on a mission to transform his life. He wants to show his sensitive side by being “MADE” into a graceful ballroom dancer.

“MTV was looking for an established neighborhood restaurant, and since the producer is a fan of our authentic ethnic cuisine, they decided we would make the perfect backdrop for the show,” explained owner Franco Mastromauro. LaGroceria is one of the first of many independently owned and authentic ethnic restaurants that make Central Square a vibrant and unique community and a destination for diners seeking exceptional food and family hospitality.

Watch MTV’s “MADE” on November 6, 2006 at 10 p.m., as Sidle’s story plays out in Boston diners’ favorite restaurant, LaGroceria at 853 Main Street in Cambridge.

LaGroceria is “Love on a plate…a very large plate.”
Established in 1971 by Franco Mastromauro and his two sons, Frank and Charles, as a small breakfast and sandwich shop, LaGroceria has grown to become a nationally recognized Mediterranean restaurant rated as “Overall Best Restaurant” by Gourmet Magazine, Zagat and Fodors.

LaGroceria offers an extensive selection of new recipes that are certain to please every palate. From "Live’N Kickin Lobsters" to “Sogliola Margherita” (pan fried fresh filet of lemon sole sautéed in lemon caper sauce with artichoke hearts); “Risotto Con Capesante” (Italian Arborio rice with pan seared fresh scallops, mussels, shitake mushrooms, vegetables); “Bistecca di Manzo ai Ferri” (grilled Delmonico rib-eye steak) and such regional fare as Paella and Bouillabaisse and savory delicate sauces, the Mastromauro family’s passion for excellence is evident in every bite.

Offering exceptional cuisine and family hospitality, LaGroceria restaurant offers authentic, freshly prepared home-style in a casual, yet elegant atmosphere.

In addition to an extensive lunch and dinner menu, corporate and special event catering is available. LaGroceria is located at 853 Main Street in Cambridge. For more information, contact (617) 497-4214 or visit www.lagroceria.org.

CONTACT: Steven V. Dubin, PR Works, (781) 582-1061, sdubin ( @ ) prworkzone dot com

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Contact Information

Franco Mastromauro

LaGroceria

853 Main Street, Cambridge, MA

02364

Voice: 617-497-4214

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