(1888PressRelease)
December 02, 2008 - New York, NY -- Caeli & Wen Inc. today announced the contemporary brand's online store launch this Fall 2008. Caeli & Wen is an expanding brand of luxury women’s dresses, jackets, and separates infused with effortless elegance grounded in comfort, and exquisite materials.
Caeli & Wen, renowned for its sophisticated, stylist women's apparel decided to build its own online store and provide its growing customers with a direct means of purchasing dresses and jackets from their collection online. The website will provide a personalized shopping experience to drive sales worldwide and increase brand awareness. The company projects larger sales volume and expansion through online retailing.
Caeli & Wen’s collection items can be purchased online at caeliandwen.com. Their products are also sold at specialty retailers in the U.S.
About Caeli & Wen
Founded in 2007, Caeli & Wen, Inc. is jointly owned by Parsons graduates Caeli Kim and Wen Liang. The company is based in New York, NY and dedicated to manufacturing high-quality women’s apparel. The two young designers introduced their first collection in 2007 in New York focusing on the key elements — style, modernity, and femininity. They were intent upon making clothes that are fun and exuberant, using colors and prints that luxuriate and produce optimism.
Caeli & Wen works with combination of fine texture and softly draping fabrics such as silk, organza, and silk chiffon, adding dimension and drama, yet offering designs appealing in their modernity and lack of excess. Curvy lines and easy soft drape makes Caeli & Wen clothing subtly provocative, and flirtatious.
At the age of 20, Caeli began her career working as a Freelance Designer and Design Consultant for New York’s top apparel companies. Upon graduating from Parsons, she then joined a partnership with a sample-making company, where she observed the assembly of designer’s clothing such as Vera Wang, Karl Lagerfeld, Catherine Malandrino, and Marc Jacobs. In pursuit to create her own label, she later left the partnership to form Caeli & Wen.
Wen’s excellent artistry and love for color and prints landed her first job in 1997 as a Textile Designer, creating prints for well-known designers in New York, such as Jones New York, Jason Wu, and Ellen Tracy. With years of experience in the industry, and passion for creating beautiful things, it was only natural for these two friends to combine their ideas to to achieve remarkable new harmony.
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