(1888PressRelease)
February 15, 2007 - Los Angeles (February 13, 2007) – Mr. Huot is a digital media and marketing veteran who will help spearhead the expansion of BroadSpire and its Integrated Web Agency, PingWorx.
“Companies that don’t shift their Web strategy to accommodate the changing online landscape risk losing their customers to companies that “get it,” said Suresh Srinivasan, CEO of BroadSpire. “If you want to engage your consumers online you cannot just rely on a static website and simple one-way messaging – it’s about community, building trusted relationships, and giving consumers what they want, when they want it. Over the past 17 years Steve has proven an innate ability to mold technology to satisfy mass market interests.”
During Mr. Huot’s 7 year tenure with Vivendi Universal, for example, he was directly responsible for the marketing of then unknown publisher, Blizzard Entertainment. He helped catapult them to world-wide fame as the creators of World of WarCraft, a massively multi-player online game that has gone on to become a billion-dollar online phenomenon.
“Many interactive agencies employ brilliant graphic designers,” continued Suresh. “Some Web hosts are skilled at managing servers and networks. Some traditional advertising agencies can help you define your audience and messaging. However, to create a truly compelling Web presence you have to understand consumer online behavior first, understand the possibilities and limitations of technology second, and then weave all of these elements together to create a one-on-one relationship with your customer. Not many people have this ability. Not many companies have the skills to pull it off. I am excited to see what magic will unfold when we arm Steve with all of our agency’s resources.”
