Brigitte Lurton excels in terroir wines at LIWF 2012
Brigitte Lurton is a wholesaler specialising in wines from the French terroir that are sold under the BRIGITTE LURTON brand. Brigitte Lurton, owner of the brand and the business named after her, hopes to demonstrate that wine is an accessible product, even for beginners.
- (1888PressRelease) April 06, 2012 - Brigitte Lurton is a wholesaler specialising in wines from the French terroir that are sold under the BRIGITTE LURTON brand. Brigitte Lurton, owner of the brand and the business named after her, hopes to demonstrate that wine is an accessible product, even for beginners. She will be presenting her brand at the London International Wine Fair from 22 to 24 May 2012, at the ExCeL exhibition centre, in London (England).
BRIGITTE LURTON has created a range of five wines that it plans to extend in the future. The company's offering will be showcased at the London International Wine Fair (LIWF) on stand F40/7, from 22 to 24 May of this year; the trade show is due to take place at ExCeL, in Docklands (London). Brigitte Lurton, owner and founder of the business going by the same name, is intent on sharing her passion for French wine and winegrowing with British and international consumers.
The wine in the BRIGITTE LURTON range is bottled on the various estates and each of the selected winegrowers practises sustainable agriculture. The wines in this range have an ageing potential of four to five years.
Thanks to its good value - the wines are priced at less than €10, i.e. under £8.50, per bottle - and its uncluttered, easy-to-read labels, this range of wine is easily accessible to consumers, in what can be a daunting market. With their blue and coral colours, the labels are atypical, and they highlight pictograms that show the best food-and-wine combinations. To help consumers find out more about the wine they wish to buy, flashcodes have also been placed on the bottles.
BRIGITTE LURTON wines encourage consumers to explore little-known appellations by offering wines from southern and south-western France that were chosen for their authentic character, and which faithfully represent their region of origin.
The range includes a Côtes Catalanes red made from pure Grenache grapes; two Coteaux du Salagou wines made from Viognier grapes (one red and one white); a local red country wine (or vin de pays) from Lot, made exclusively from Malbec grapes; and, finally, a red country wine from Montauban.
The production of those wines is controlled as per a list of technical specifications regulating the winemaking process and the bottling of the wine. This list was produced through a collaborative effort with Brigitte Lurton's sister, Marie-Laure Lurton, who owns several estates in the Bordeaux region of south-western France.
Bottled in lightweight Ecova bottles, the BRIGITTE LURTON wines are produced in an environmentally friendly manner. As for the boxes for packing the wine, they are made up of 50% recycled material. The range's stoppers are made of cork, and are therefore natural and biodegradable.
In addition to designing a new bottle, BRIGITTE LURTON has recently created a website to better provide information about its wines, presenting the grapes used, the soils where the vines are grown, but also the tourism side of the industry. The website explains the pictograms found on the bottles. Furthermore, a BRIGITTE LURTON smartphone application is available, enabling consumers to follow the company's news and developments in its wine range while on the move.
About BRIGITTE LURTON
BRIGITTE LURTON, the company, was founded by Brigitte Lurton on the back of her expertise in winemaking. Indeed, Brigitte is a member of one of the Bordeaux region's most prominent families - the Lurton family owns and manages a large number of estates.
Brigitte Lurton has spent 30 years in close contact with the world of wines and winemaking, both in France and elsewhere. She is now embracing wine wholesaling, specialising in wines from the terroir, through her company.
The company will be present at the London International Wine Fair 2012 (LIWF 2012) from 22 to 24 May 2012 on stand F40/7, at the ExCeL exhibition centre, in London (UK).
For further information about LIWF 2012, please go to: http://www.londonwinefair.com/content
For further information about BRIGITTE LURTON, please go to: www.brigitte-lurton.fr
For further information, please contact :
Quote ref. : FTPB3697
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
katherine.woods ( @ ) ubifrance dot fr
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