(1888PressRelease)
July 21, 2006 - The market for bakery products remains quite healthy despite the popularity of low-carb diets and headlines warning of an obesity epidemic. U.S. manufacturers’ sales are expected to approach £3.17 billion in 2005, a gain of nearly 3% from the previous year. What is in store for the future?
This has been mainly due to the industry's efforts to maintain consumer interest and capitalise on trends, such as the growing awareness of the importance of healthy eating and the (possibly opposing) trend towards indulgence products. The popularity of branded bread and bakery products over own label — which has been seen recently — has also helped to maintain market value.
The market for traditional white and brown bread, which had been in the doldrums for many years due to heavy discounting, has seen particularly good growth during 2005. However, performance within the market has not been even and the overall growth can be attributed mainly to a resurgence of interest in brown and wholemeal varieties.
On the whole, this report " Bread & Bakery Products Market Report " shows that 2005 has been a good year for the bread and bakery products market, with retail sales increasing by 2.5% to reach £3.17bn.
Similarly, the bakery products sector has also been showing signs of maturity. However, it remains the largest individual sector, with sales slightly higher overall than those for white bread.
As a mature and saturated market, the bread and bakery products sector is unlikely to show high levels of growth over the next 5 years.
However, the industry has shown itself able to overcome some very strong challenges during the past decade. Although the relatively high level of growth during 2005 is unlikely to be sustained, with continued product innovation combined with efforts by manufacturers and industry bodies to promote both individual products and the bread category as a whole, there is no reason why reasonable growth should not be achieved.
Contents
Market Definition
Market Size
Industry Background
Competitor Analysis
Strengths, Weaknesses, Opportunities and Threats
Buying Behaviour
Current Issues
The Global Market
Forecasts
Company Profiles
Consumer Confidence
Further Sources
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