(1888PressRelease)
August 17, 2008 - Election time and the intrinsically tied to campaigns are not welcome with all citizens of Porto Alegre. Many feel violated by the uninspired and obtrusive flyers, folders, banners and wall paintings. Even the restrictive and in many issues expedient regulations by the TRE (Tribunal Regional Eleitoral) cannot stop some eccentric excrescences.
One important and literally logical directive was sadly forgotten by the judges of TRE. Ecological responsibility is no criteria for a fair and law-abiding political campaign in Brazil. Thousands of tons not recycled paper and complex printing technologies burden our environment. And this is not just splitting hairs! An actual study of IFEU institute compared recycling and regular paper and the results are more than surprising relating to climate protection, energy- and water wastage. Three (3) sheets of recycled A4 paper save that energy needed to boil one (1) liter water from 20˚ to 100˚ Celsius and one (1 ) ton of recycling paper avoids as much CO2 as a car exhausts during a 1000 km trip.
The practice to cruise through the city with cars and even heavy trucks loaded with loudspeakers, roistering beyond the pain barrier is not only wastage of resources but an irresponsible strain.
So much the better there are other strategies in political campaigning. The green candidate for town councilor Liane do PV (Partido Verde) started the INICIATIVE FOR RECYCLING PAPER AT THE ELECTION and her small election campaign team make it ecological. Minimum use of recycled print material and sustainable printing technologies keep the environmental load as low as possible. Balancing of consumed resources and energy - for example by adding a sunflower seed to every distributed flyer and the appeal to plant it – is active and intelligent protection of the environment. Strong concentration on the Internet and the website www.lianedopv.com complete this extraordinary strategy.
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