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Brandloft names Internet Industry Veteran Julie Spira Head of Social Media

Top Quote Julie Spira, a talented internet industry vet, is joining Brandloft, the award-winning strategic marketing and branding communications agency, as EVP, Director of Social Media. End Quote
  • (1888PressRelease) October 27, 2009 - SOUTH NORWALK, Conn. - In a move to extend the depth and breadth of its client solutions and strengthen its social media offering, Brandloft today named Julie Spira as executive vice president and director of Social Media.

    According to Brandloft principal, Roger Chiocchi, the move recognizes the importance of social networks in today’s media mix, and strengthens Brandloft’s hand as a player in the emerging online market. Based here, Brandloft is a branding and marketing firm with multinational and regional clients in the B2B and B2C space.

    “Julie is an innovator in the field, and one of the first marketing executives to really get on the online bandwagon in the mid-1990s. She’s seen the industry develop and has stayed ahead of the curve,” said Chiocchi.

    Based in Los Angeles, Spira will not only head Brandloft’s social media offering but run business development for the firm on the West Coast.

    “Running social media out of LA is great for us,” said Chiocchi, “and gives us an added presence on the West Coast, which is known as the hub for digital media.

    According to Spira, “Social Media is transforming how marketing communications is applied and how it is delivered. In many respects, it levels the playing field, but to do it effectively takes strategy, insight and vigilant execution. That’s what we’re doing for our clients at Brandloft.”

    Spira brings more than 25 years of sales and marketing experience to the firm, and has served as an executive of several start-up Internet and communications companies, including RKO Radio Networks - the first digitally delivered satellite radio network. Spira also held the positions of Vice President, Broadcast Sales of IDB Communications Group, Vice President Sales - Xing Technology - the first online streaming software company, and Executive Vice President at InterPacket Networks - a global provider of high-speed Internet via Satellite which was acquired by American Tower.

    About Brandloft
    Brandloft is an award-winning strategic marketing and branding communications firm helping clients to strengthen their brands, reach and engage audiences in new and innovative ways, and drive revenue. Reach Brandlfoft at 203-857-4141, or online at www.brandloft.com .

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