Since 1998, BrandIQ has been providing leadership teams with confidence to pursue their greatest opportunities. BrandIQ is the only brand strategy, research and innovation firm that takes the right learning and makes it relevant to solve the unique brand building challenges for America%u2019s favorite brands. The company has deployed its proprietary AsianIQTM online, in-language research solution to field this Asian American media consumption benchmark.
In late June, the study will survey 2,000 first, second, and third-generation Asian Americans ages 16-59 - comprised of self-identified Chinese, Filipino, Indian, Korean and Vietnamese Americans. The research will be fielded mid-June, online and in six languages. The study will include several key markets representing 70% of the Asian American population in the United States.
Research to Look at Media Needs, Usage and Preferences of Growing U.S. Demographic
BrandIQ a leading brand strategy research and innova ...